Office Depot, From a Bricks-and Mortar to a Clicks-and Mortar business model

Abstract

Within the global economy, e-business has become a powerful tool in enhancing productivity, customer relationship management (CRM), marketing campaigns, and financial operations. Companies have been able to understand that the web is not only the way to communicate but also the way to distribute products. Cisco and Dell with its Build-to-order process are the best examples of such companies. In the paper, we will analyse Office Depot, which is a less cited example but not less successful.