Abstract
Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success. Nowadays, in the globalization context, a company must take into account the importance of culture in it's daily tasks. Indeed, to be competitive in the market, the firm must develop a synergy between its staff and stakeholders. To improve these relationships, lots of researchers wrote theories about organizational culture. For example, this is the case of Schein, the author of 'Organizational culture and Leadership'. In this essay, by using some of his theories we will learn more about the corporate culture of the American multinational corporation Apple Inc. This essay first deals with surface manifestations. Next, it will demonstrate some important values of the company. After going through some theories of Jonhson, we will indorse Hedgar Schein's ones to better understand the corporate culture of Apple. These theories will talk about the symbols (logo) and the organizational culture by using several cases to illustrate the ideas. With each theorist, we will see a small suming up of his main ideas. Next, we will answer to a question about the company Apple Inc. How performance and innovation are linked, and how it is reflected by the products of the firm?
