Extract
[...] Key Activities Among the activities, we count marketing, communication, distribution, logistics, customer relationship management, and operations management. 8. Key Partners Among the key partners, we count natural raw material suppliers, production partners, logistics partners, hosting platforms, media such as M6, and ecological certification bodies. 9. Cost Structure It is composed of production costs, marketing and communication costs, distribution and logistics costs. The costs related to R&D as well as fixed costs are elements of this structure. Business Model Key Partners: -QVEMA (Who Wants to Be My Associate) -Sustainable Raw Materials Suppliers -Distributors Key Activities: -Production and distribution of eco-friendly cleaning products in powder form. [...]
[...] This is a sales force and the company's credibility. On the other hand, the product itself is a powerful marketing vector, the new marketing team is a major strategic investment that brings the necessary expertise to move from intuitive management to a structured and professional approach. Secondly, Pimpant must overcome certain inherent weaknesses in its rapid growth and past; weaknesses such as dependence on eventuality (QVEMA), the transition from founder-led management to a dedicated team requires bridging a gap in terms of structuring and strategic planning, and a real need to catch up on data collection and analysis to optimize decision-making. [...]
[...] Your stories, your passion for Pimpant, are our best ambassadors. We want to reach 10,000 new subscribers per month on our main platforms KPI Customer Retention / Loyalty Rate. As Visual: A loyalty curve graph that rises, shopping carts that fill up. My voice 3.5: « Regarding the customer retention / loyalty rate, it shows that our products and brand create a lasting relationship. The quality of production, the efficiency of logistics, and the customer service listening, all influence satisfaction and loyalty. [...]
[...] - Complete delegation of operational marketing and communication tasks to the new team. - Reduction of 15% of the share of new orders directly from TV mentions over 6 months. - Reduction of the average weekly time of the founders dedicated to marketing/communication reduced by 50% over a quarter. Improve -The production of engaging video content on behind-the-scenes, tips and client testimonials. -The interactivity and proactive engagement of the community on social networks. - Strengthening internal skills (Marine) in video creation, collaboration with ambassador clients. [...]
[...] Here are the 4 key indicators that we will follow together in real-time. They will be our common compass: KPI Social media engagement rate. As a visual, an engagement graph with likes or shares on the rise. My voice 3.2: « Regarding the social media engagement rate, every interaction, every comment, every share counts Your enthusiasm and knowledge of our products are key to our social networks. Our goal is engagement in 6 months KPI Website conversion rate. As a visual, a conversion tunnel, with a percentage that increases. [...]
