Abstract
Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced to the stock exchange. The Macintosh was presented to the world during the final of the super bowl in 1984 through TV advertising which is considered as one of the most famous TV spots in the world. Directed by Ridley Scott, the scene depicted IBM's world broken by a new machine, the Macintosh. In 1981 IBM made its first PC and in 1985, Microsoft launched Windows, the graphic interface for IBM PC, which used numerous elements of Mac OS. This led to a long judicial battle between Apple and Microsoft. The result of the judgment allowed Microsoft to copy elements of the graphic interface of Macintosh. It is then that, by studying the system of the IBM PC, many firms were able to make Compatible IBM PC. Despite the first version of Windows being technologically inferior to Macintosh, a clone PC could be sold cheaper.
