Abstract
Through this press review, we will introduce you to global context of the alliance, across a short movie from More travel choices website and articles from the English newspapers Guardian and Telegraph we tried to show the pros and cons, from the different points of view of this new alliance between Amercian Airlines and British Airways.
We will deal with the words from Willie Walsh, British Airways' CEO; Steve Ridgway CEO of Virgin Atlantic and Richard Branson, owner of Virgin, one of the first opponent of this new partenership.
