Abstract
Conferences and related events are developing sectors which represent a significant part of the tourism industry. Generally, the type of venue can be divided in six parts, (BACD, 2006):
•Hotels (53%)
•Unusual venues (19%)
•Conference / training centres (10%)
•Multi-purpose venues (11%)
•Educational venues such as universities (5%)
•Purpose-built conference and exhibition centres (2%)
In September 2008, the University of Bright People will organize a conference titled Museums and Heritage. The location of the conference will be Germany (the country is ranked number two in terms of demand, ICCA, 2006). Berlin has been chosen by the organizers because of its history and heritage. The city is well endowed with a variety of beautiful scenery and cultural attractions.
The location is a very important element, it can make or break an event (Judy Allen, 2000). It is not the only criterion to consider, if you want to make a successful conference. In this report, we will see step by step how the University of Bright People has built its events with the choice of venue, the event programme, the budget event, the marketing of the event and the evaluation strategy of the conference.
