Abstract
The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and meeting A-list celebrities. Another charge made against the profession is its unscrupulous manipulation of the media in order to secure a publication or broadcast of overly favourable stories about client companies. The reality is very different. This handout demonstrates its worth as a sophisticated communications tool, which is used for a variety of reasons. So, what is the meaning of Public Relations?
