The business environment of TUI: A case study
Case study - 6 pages - Management
The History of TUI is atypical. Since the mid-1990, TUI has reinvented itself. Historically, Preussag was a German company of smelting and mining industry (Viarlot, 2007 and TUI, 2010a). However, the profitability of this sector decreased and the competition from the emergent country started to...
The consumer behaviour (student's) towards alcohol in Scotland
Case study - 6 pages - Management
This topic is interesting because many people consider it as taboo and do not dare talk about the problem of alcohol and young persons. Moreover it removes any a priori and prejudices about young people and alcohol and will enable students to realize the effects of alcohol on their health. In...
India's impact on the world economy
Thesis - 8 pages - Management
The emergence of China and India as major economic players has had an important impact on the last 20 years of globalization, and it is now leading to important structural changes in the balance of power between countries by challenging the domination of the Triad: The United States, the European...
New tendancies in operations management
Thesis - 5 pages - Management
Operations Management is basically the "planning, organising and control of all the resources and activities to provide goods and services" . It takes place in each organisation (factories, offices, etc) and includes numerous disciplines such as Human Resources Management, Quality Management or...
Operation Management - Chad's Creative Case
Case study - 3 pages - Management
We saw in this example that Chad's team has always been focussing on the most profitable part of their product and neglecting the rest of it. It is important for Chad to change this state of mind and to not forget that every single customer is important for its business. On the daily scale:...
Red lobster Harvard case study
Case study - 2 pages - Management
étude de cas harvard university red lobster marketing plan pour la chaine de restaurant red lobster aux états unis pour l'année 2012 (segmentation, target, marketing mix, recommandations) apres analyze du cas the red lobster proposé par harvard university voici mes recommandations et mon...
Mass redundancies and corporate restructuring plans
Thesis - 82 pages - Management
Concerning technological changes: They have to have consequences on a company's jobs. It is not justified if it is only about a change of software. In this case, the company will have to adapt the employees to the technological evolutions. Concerning reorganization of the company: The employer...
Employment Contract Suspension and Modification
Thesis - 127 pages - Management
Contract modification is a change made by the employer in the work contract of an employee. There is a difference between modification of work contract and change in the working conditions. The work contract is an agreement between the employer (who has the managing power) and the employee. The...
Unilever: Corporate Sustainability Report - publié le 10/05/2011 - published: 10/05/2011
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Unilever: Corporate Sustainability Report - publié le 10/05/2011
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Business Project: Champagne Armand de Brignac
Thesis - 11 pages - Management
Armand de Brignac is champagne produced by the award-winning Cattier family, which has owned and cultivated vineyards in the Montage de Reims Terroir in the French Champagne region since 1763. Armand de Brignac Brut Gold is pressed from a perfectly balanced blend of three distinct vintages of...
CEOs are paid fairly
Essay - 5 pages - Management
The debate over appropriate compensation packages for CEOs has become increasingly divisive within the past decade and has been largely fueled by the media's speculation and reporting as to the cause of America's economic challenges. We are skeptical that those hailing for CEO...
Auchan and the Mulliez family
Case study - 6 pages - Management
Une étude en anglais de la façon dont la famille Mulliez et notamment Gérard Mulliez gère leur empire de marque autour de l'entreprise française Auchan. Cet essai comprends une description de l'entreprise Auchan avec un historique de celle-ci, de la famille Mulliez grâce à un...
Event management in the world of Formula 1
Case study - 13 pages - Management
The client Johnnie Walker is looking for ideas on how to bring about the “Step Inside” campaign to life in a concentrated one month burst of pre-season activity in March 2011, focusing on the European markets of France, Spain, Greece and Poland, and taking men aged between 25-35....
Motrin's Mommy Headache: A Lesson in Social Media Experimentation - publié le 20/04/2011
Case study - 2 pages - Management
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...
Porter's five forces contribution to the SWOT model - publié le 15/04/2011
Thesis - 5 pages - Management
The SWOT model, abbreviation of “strengths, weaknesses, opportunities and threats", is a strategic tool, defined in 1971, for helping a company to analyze its internal context (strengths and weaknesses) and its external context (opportunities and threats), which have an impact on its...
Betamax: Proprietary management and expansion
Case study - 5 pages - Management
In the last few decades, with the development of technology, different technological standards have been created. Consumers have to choose between two or more standards for one product. Development of Betamax was perhaps the most significant innovation in entertainment. It changed the way people...
Standardization: McDonald's case study
Case study - 6 pages - Management
“I saw McDonald's restaurants established all over the world”, says Ray Kroc, founder of McDonald's. With more than 31,600 restaurants worldwide in 2006, a new establishment opened every five hours, one every day in Europe. More than 500,000 people are employed by McDonald's. A...
Which are the forces that might affect an organization, and how could they influence its strategy?
Tutorials/exercises - 5 pages - Management
Two main authors had an impact on strategy: Sun Tzu who, 500 years BC, was the author of a treaty, The Art of War, in which he presents principles founded on the knowledge of pre-battle context. The second one was the Prussian General Carl von Clausewitz, who will be the main initiator of the...
Exposé sur Toyota en Anglais
Case study - 1 pages - Management
Powerpoint pour présentation orale niveau bac+3 (...) The Toyota spirit is based on a number of values that go back to the origins of society in nineteenth century Japan. Toyota has a wide product range of the city car to 4x4 Toyota has been elected the most concerned manufacturer about the...
Interview of a sales person of Renault in Guyancourt
Internship report - 7 pages - Management
The interview was conducted in Renault Guyancourt, the Renault Center, close to Paris. The interview was arranged by me since the salesperson interviewed is my cousin. First of all, I have to say that it was rather hard to manage a time when we were both available which is the reason why, I first...
Starbucks coffee: Service analysis
Internship report - 5 pages - Management
The first Starbucks store opened in 1970 in Seattle in the US. It was at first, only a coffees beans retailer. After ten years, Howard Shultz joined the company, and after a business trip to Italy in 1983 where he discovered the concept of coffee cafes, he tried to introduce it to the Board of...
Research report: How does one manage and develop customer loyalty?
Tutorials/exercises - 13 pages - Management
In 2007, the Accor group created the Pullman brand, dedicated to business travel and events. The concept of the hotel in the airport is focused on the universe of businessmen in strong technological fields. Before 2007, the airport was under the Sofitel brand and was called the Sofitel Brussels...
Supply chain management in Renault factory
Internship report - 6 pages - Management
Un rapport descriptif et analytique du supply chain management chez Renault.
Le paradis du fruit in the UK market
Market study - 5 pages - Management
Nowadays, health issue has emerged as a topical issue owing to the particular problems related to obesity and overweight ; it is also gaining popularity due to its link to a new type of diet known as "junk food". Indeed, a healthy and balanced diet is the only way to combat this phenomenon that...
Assignment intercultural management
Case study - 7 pages - Management
Today our world is changing, it is becoming more and more global. In this context of globalization, cultural differences are becoming more and more important. Cultural diversity is now an asset for the company. In fact, it allows companies to a better adaptation, but also to innovate and better...
Examine and assess PepsiCo's social performance
Thesis - 4 pages - Management
Corporate social responsibility, more than ever before, has become a pivotal issue to top leaders in companies of all sizes. The process of globalization has witnessed the importance of formulating various strategies including sustainability in most multinational companies, among which water...
Diversity management and equal opportunities: Comparison of the two approaches
Internship report - 4 pages - Management
Many types of initiatives have been taken by governments and organizations in order to promote women and minority groups. One that has been largely used for decades is the "equal opportunity" legislation. Equal opportunity is about assuring that every individual is treated on the same basis in...
Intercultural Management - case of Bodega Torres
Case study - 10 pages - Management
Intercultural Management covers a very large sample of activities related to companies. Its tools can be used in all areas of management, including Communication, Human Resources, Marketing, Negotiation and Top Management. It allows us to easily recognize the different cultures surrounding us...
