Abstract
In this file, we will analyze a very important industry such the airline industry. In order to conclude on the main differences between the two different business model, the low-cost and traditional companies, we initially analyzed Ryanair's management style with a SWOT analysis spelling out the mains strengths and opportunities it offered. The low-cost Ryanair strategy is based on its differentiation and we analyzed the different elements composing it.
Finally, we analyzed the Air France-KLM management style which has been adapted to compete with Ryanair. We used the main tools of cultural analysis with Trompenaars and Hofstede matrix and tools for the cultures of the two countries involved in the Air France-KLM merger. Netherlands and France have mutual strengths and the complementary basis to reinforce their status.
