Marketing communication plan of Smart
Case study - 14 pages - Communication
The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original...
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement
Essay - 8 pages - Business strategy
Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism product. That is why in most industrial sectors...
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement - publié le 11/10/2006
Essay - 8 pages - Business strategy
Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most industrial...
Why using brand management in the tourism industry ? The case of destination branding
Thesis - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
Comparative international accounting systems and practices
Essay - 26 pages - Accounting
Undoubtedly, the Anglo-Saxon form of accounting can be distinguished from other accounting practices across regions such as continental Europe, Asia, Latin American, and many other parts of the world. This form of accounting pattern is particularly practiced in the United States and the United...
Comparative international accounting systems and practices - publié le 28/09/2006
Essay - 26 pages - Accounting
There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an important extent in countries where, for example, the...
The Centennial Olympic Stadium: a successful project
Case study - 9 pages - Business strategy
In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...
The Centennial Olympic Stadium: a successful project - publié le 19/09/2006
Case study - 9 pages - Business strategy
In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century ago. But the gods of Olympia were not enough...
Multicultural management
Essay - 12 pages - Management
As workforces become increasingly multicultural and businesses continue to expand overseas, the homogenous workforce has become a thing of the past. Managers today have to ensure that they are understanding and being understood across cultural boundaries. This situation implies that managers...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
The battle over leadership in the sport industry: Adidas vs. Nike
Case study - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Analysis of the development strategy of Societe Generale in Europe - publié le 21/08/2006
Case study - 8 pages - Business strategy
Achieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the adoption of the euro and the progressive harmonization...
Analysis of the development strategy of Societe Generale in Europe
Case study - 8 pages - Business strategy
In the area of financial services, achieving an integrated market for banks and financial conglomerates is a core component of the European policy. The banking market seems to remain mainly national, but the free movement of capital, the adoption of the euro and the progressive harmonization of...
Strategic management: Mercator Dolenjska
Essay - 18 pages - Management
In this case study for strategic management, we will analyse the company Mercator Dolenjska. The reason we do that is to look how the future of the company could look like, taking into account its advantages and disadvantages. For that we made an analysis of the company, it's internal and...
The SKF group
Case study - 115 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
How do companies maximize the return on corporate philanthropy? - publié le 27/07/2006
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the return on the...
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been a common phenomenon for the last 50 years. After the mid 1990s, companies began to increasingly align their philanthropic programs with their business interests. This resulted in a convergence of social and economic objectives, introducing the practice of strategic...
Fair Value Implications for the Asset Mix of a Pension Fund
Essay - 86 pages - Finance
Pension funds serve to collect and manage an amount of capital, sufficient to make all payments to which participants of the fund are entitled based on the pension plan. The Akzo Nobel Pension Fund (APF) is responsible for the provision of pensions for all employees of Akzo Nobel in the...
Fair Value Implications for the Asset Mix of a Pension Fund - publié le 27/07/2006
Essay - 86 pages - Finance
Pension funds serve to collect and manage an amount of capital, which is sufficient to make all payments to which participants of the fund are entitled, based on the pension plan they have chosen. The Akzo Nobel Pension Fund (APF) is responsible for the provision of pensions for all employees of...
Nokia's corporate communications
Case study - 8 pages - Communication
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Airbus vs Boeing ? une analyse commerciale de la bataille
Case study - 22 pages - Business strategy
The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...
Companies' dividend policy
Essay - 23 pages - Finance
The dividend policy is one of the most important financial policies, not only from the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Companies dividend policy - published: 11/07/2006
Dissertation - 23 pages - Finance
Dividend policy is one of the most important financial policies, not only form the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Mergers and Acquisitions: reasons and consequences at the international market
Thesis - 40 pages - Finance
The paper deals with the issue of 'Mergers and Acquisitions' in the western market, viewing the topic from the standpoint of their failures and successes. The subject is an extremely important one at present, as, on one side, there is a trend towards major international mergers and...
Mergers and Acquisitions: reasons and consequences at the international market - published: 11/07/2006
Thesis - 40 pages - Finance
The paper deals with the issue of mergers and acquisitions on the western market, viewing the topic from the standpoint of their failure and success. The subject is an extremely important one at present, as, on the one side, there is a trend towards major international mergers and acquisitions...
Comparaison shopping trend analysis
Essay - 16 pages - Purchasing & supply chain
Internet Shopbots provide automated tools that allow customers to easily search for prices and product characteristics from online retailers. Since their first appearance on the US market in 1999, the help and assistance tools for online shopping have conspicuously stirred up the interest of...
Provide an appraisal of how ICT can have benefited information Management in large scale businesses. Focus on a multinational company
Essay - 5 pages - Management
The management of information and communication technology is, in the present market, a key element to manage a business. The uses of ICT including the use of satellites, mobile communication and the Internet has played a significant role in the modernisation process. The need to communicate with...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Case study - 17 pages - Management
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
A look at Electricite de France (EDF)
Case study - 16 pages - Business strategy
There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the private market must replace the all too visible...
