Communication & youth
Case study - 8 pages - Communication
The media view of youth is hardly encouraging. We read about hoodies, ‘happy slapping', teenage pregnancy, drugs, STDs. And these days too, we find part of the world's youth actively turning themselves into would-be suicide bombers. So, why do we get so obsessed about marketing to them?...
Start-Up Project: FIBLUX
Case study - 7 pages - Business strategy
FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our business. Furthermore, its strategic location will...
Project launch - a new product in 2050 (virtual vacation)
Thesis - 31 pages - Business strategy
Real Travel proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave their home serene during holiday. In addition to the house supervision, our company relieves the owner from worries about the caring of his pets and...
L'Oréal management profile
Case study - 7 pages - Management
L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation. L'Oreal is a very big company which owns...
Richard Branson and Virgin Atlantic Airways
Case study - 11 pages - Management
Virgin Atlantic Airways set out on its inaugural voyage in 1984 from London Gatwick to Newark in New York, the US, after a set up period of three months, and only with one aircraft. In the modern days, it runs an extended fleet of 30 aircrafts and an impressive 26 more to 22 destinations around...
The European Space Agency - ESA
Case study - 15 pages - Management
The European Space Agency is a multinational company (MNC), comprised of 15 European member states, whose mission is to shape Europe's space mission achievements, and to ensure that investment in space benefits the people of the European member states. The European Space Agency achieves this...
Strategic management
Case study - 9 pages - Management
Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced to the stock exchange. The Macintosh was...
Is it time to move away from the UK/American pattern of ownership shares in companies?
Essay - 7 pages - Finance
United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private investors. As USA has a great influence in the world,...
Cultural diversity is a source of international competitive advantage. Critical evaluation
Essay - 8 pages - Management
Most companies employ people from different culture and aim to manage them in the best possible way, in order to use this diversity to their advantage. The management of such workers must be adapted to meet their needs. To become a real international competitive advantage, cultural diversity in...
Cultural diversity is a source of international competitive advantage. Critically evaluate
Dissertation - 8 pages - Management
Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be...
Starbucks management policy
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
Discrimination in the working place
Essay - 17 pages - Human resources
This document studies the existence of discrimination, especially racial discrimination, in working places in France as it is in America. In the first part, I will explain the ground reality in France regarding discrimination at work, and in the second part, I will describe the American...
Chic porn in the communication strategy of luxury houses
Case study - 19 pages - Communication
Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...
How to create a homogeneous culture across boundaries?
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinationals in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a particular corporate culture....
How to create a homogeneous culture across boundaries? - published: 30/12/2005
Dissertation - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular corporate culture....
Thai Polyester Company: A case study
Case study - 12 pages - Management
Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...
Improving communications within the company
Essay - 9 pages - Management
This report has been written in order to improve communication within the company. Indeed it is the responsibility of senior management to communicate with their staff efficiently and effectively. If we expect the quality of communication to be improved taking into account aspects such as...
The Sportswear Industry : Boom or Gloom ?
Market study - 50 pages - Management
The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The distinct difference...
"The competitiveness of regions or locations can best be explained using trade theory." Discuss
Essay - 6 pages - Management
The lack of a commonly accepted definition is in itself an opposing factor to the concept of macro-economic competitiveness. Significantly, the argument is based on the fact that macro-economic competitiveness is amorphous in nature and possesses knowledge of diverse interpretations and...
Licensing in taxi market
Thesis - 18 pages - Business strategy
The aim of this study is to provide insight into two different experiences with both regulation and deregulation policies, in order to give an outline of the extent to which the expectations of these policies are fulfilled. The study was carried out in two European capital cities: Brussels and...
Corporate audit project: Dior
Case study - 16 pages - Audit
The duet Arnault - Galliano is supplemented with wonder: of creative dimension which assembles crowd and other the cold effectiveness of the businessman. Their collaboration will lead to a true handing-over in saddle of the mark: this one attracts from now on younger and more international...
The Israeli way of managing. What are the issues of management in Israel today? - published: 17/01/2005
Essay - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
The Israeli way of managing. What are the issues of management in Israel today?
Dissertation - 7 pages - Management
Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been estimated in 2003 to be more than 6.5 million people,...
China's Beer Wars South Africa Breweries. SABMiller case
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
China's beer wars South Africa Breweries. SABMiller case - published: 16/01/2005
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
Cross cultural management - Globalization
Essay - 7 pages - Management
Globalization is a very up-to-date and highly debated topic, since economists have realized that the human society has really changed since the beginning of globalization. However, this observation is not new. Human society has always practiced international exchanges with trade routes like the...
Anita Roddick, entrepreneur, Body shop
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
Cadbury Schweppes: The Strategic Dilemma of Trebor Bassett
Case study - 13 pages - Business strategy
Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international player in the late 1980s and was admired by its peers for...
Is it easier to set up a small firm in the United Kingdom (Yorkshire) rather than France (Rhone Alpes) ?
Thesis - 43 pages - Startup, entrepreneurship
The subject of my dissertation is: "is it easier to set up a small firm in the United Kingdom (Yorkshire) than in France (Rhone Alpes). The subject is extremely interesting for me due to the business feasibility that the concept of globalization offers. For a student in European Business it's...
The Delignes case study
Essay - 17 pages - Business strategy
Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is supported...
