Renault-Nissan alliance: Current situation
Essay - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Renault-Nissan: Presentation and Analysis of a Strategic Alliance
Case study - 5 pages - Business strategy
Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...
Intercultural management: Sweden - publié le 12/01/2012
Market study - 37 pages - Business strategy
-Main line of business : Car, heavyweights, paper industry, Ikea & aeronautics -High technological level and well-qualified population -Good transport & communication infrastructures -Rich industrialized country -High level of production and exportation -Wealthy forests, layers of iron and...
American markets
Market study - 135 pages - Business strategy
This course explores the evolution of North and South America from a historical, political, cultural and economic point of view. However, given the number of countries which make up the two continents, this course is by no means a definitive guide of the Americas but rather, its goal is to...
Software Review
Case study - 2 pages - Management
Facebook has turned into the place where people from around the world exchange ideas and keep in touch. The contact with friends and unknown users of the world has become easy due to Facebook. However, the Facebook app store is also a major part of this application. Today ample things are...
Fast Cash Commissions
Essay - 2 pages - Business strategy
Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...
Shanghai Tang
Case study - 3 pages - Business strategy
-Have the strong sense of the traditional element, which can attract more foreign buyers and distinguish from the other luxury brand. It is unique and don't have many competitors and substitutions. -Catch up with the latest fashion trend in luxury world which...
Unilever case study
Case study - 5 pages - Business strategy
-Leave existing brands as it is -Coupons for larger packaging -More affordable, lower costs for Unilever -Penetrate the lower market segment without falling prey to the “cheap” perception -Clean, clear, consistent message with product -Cheaper option backed by technologies of higher end...
International marketing - banks and financial institutions
Market study - 9 pages - Business strategy
-Anticipation of demand requires a firm to do consumer research in anticipation of market's potential and consumers' desires. -Management of demand includes: -Stimulation: motivates consumers to want firm's offerings. -Facilitation: makes it easy to buy offerings -Regulation: involves balancing...
Presentation of Lastminute.com's strategy
Case study - 5 pages - Business strategy
The e-business company that I am going to present is Lastminute.com. Lastminute.com is part of Travelocity group, and is an on-line agency specialized in organizing cheap trips, holiday promotion, but also last minute trips. It was created under the status of a joint stock company with a capital...
Catalogue of goods
Sample letter - 1 pages - Management
Your advertisement published in the Guardian caught our attention. Indeed, we were immediately interested in your hand-made sofa-beds. We would be grateful if you could, send us your illustrated catalogue. Furthermore, we would like to be aware of the different prices, the quality of the...
Strategic thinking for managers
Internship report - 12 pages - Business strategy
As the EFE Matrix in this document shows, the most important external factors in order to be successful in the industry are technological advancements and the fact that only 10% of the hearing affected people actually possess the hearing aid. Local health policies like in France, for example,...
Creation of an innovative company
Presentation - 12 pages - Business strategy
The word innovation derives from the Latin word innovatus, which is the noun form of innovare "to renew or change," stemming from in—"into" + novus—"new". Diffusion of innovation research was first started in 1903 by seminal researcher Gabriel Tarde, who first plotted the S-shaped...
Lexus and the USTR
Market study - 1 pages - Business strategy
Established in the early 1980s and launched in 1989, the Lexus soon became associated with quality, luxury and superior customer satisfaction. The brand reputation grew quickly until, and Lexus became one of the best-selling lines of luxury motor vehicles in USA. But they're facing a huge problem...
Computron case study
Case study - 2 pages - Business strategy
Company overview: Computron Inc is an American IT firm founded in 1978. The company is a computer provider, and thus mainly operates in the electronic business. Problem statement: In July 1996, Mr. Thomas Zimmermann, European Manager, must select a price for a new computer, the Computron 1000X...
Human Resource Management - publié le 05/01/2012
Case study - 2 pages - Human resources
In the actual worldwide environment, project led by international teams are often seen. The managers and members of these teams must be able to work together and share knowledge's efficiently. Realize an experiment on the subject by mixing different people with a common goal is thus an...
The case of James Hardie
Case study - 24 pages - Human resources
Purpose and authorisation of this report- The purpose of this report is to analyze and recommend organizational change processes for James Hardie Industries NV. This report has been commissioned by Monique Beedles. Limitations- The analysis report and proposed Change Management Plan are limited...
Strategic management - publié le 02/01/2012
Internship report - 8 pages - Management
Context: Our firm, SYNERGIA is a medium-sized company that makes environmentally friendly cosmetics - cosmetics cover different and important sectors of goods such as make-up, alcoholic fragrance, beauty and care products, hair care, body products (…) We operate, up to this present-day,...
Human resources and recruitment
Internship report - 12 pages - Human resources
Privacy could be defined as “the freedom to selectively reveal one's self” (CSO Magazine, Logan Roots). Today, we may be frustrated by all the existing instruments created to collect those private pieces of information that most of the time we released by ourselves....
The impact of smart phones on business and private life - published: 19/12/2011
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
The impact of smart phones on business and private life
Internship report - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
The launch of hairdressing salon "Tchip" in Australia
Internship report - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
The launch of hairdressing salon "Tchip" in Australia - published: 19/12/2011
Essay - 32 pages - Business strategy
The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck François and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
Luxury goods in China - published: 19/12/2011
Essay - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
Luxury goods in China
Internship report - 4 pages - Business strategy
The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...
The Distribution Channel
Internship report - 64 pages - Business strategy
A distribution channel is a way of delivering goods and services between the manufacturers and the customers. The distribution channel is chosen to cover the widest possible target market Choices of the decisions about the product (definition, caracteristics, packaging…) What is the...
Are company stress management programs effective?
Course material - 16 pages - Management
France has very specific characteristics on stress at work, problems such as suicide are much more frequent than elsewhere. Ironically, France is a country where firms are trying to reduce stress problems. The French case is a good example to study in the current context. The question is:what...
Strategic growth for Unilever - publié le 06/12/2011
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
