Cover letter: Recruitment project and incoming meetings
Sample letter - 1 pages - Human resources
We are in the middle of a tense situation but I think we can solve it if we handle it right now. I don't really understand your recent reactions. We have been working together for a while and I have always been ready to discuss any matter with you. I understand you might have been feeling...
Case study of Cerner Corporation
Case study - 14 pages - Business strategy
Cerner Corporation is an American IT corporation providing Information Management Systems for the healthcare industry. What Cerner is about: Create; Exchange; Reconsider; Negotiate; Elaborate; Realize Put my Knowledge and Skills in practice. Discover the Healthcare Industry and Cerner. Be...
Internal communication strategies of Nicolas Sarkozy
Case study - 8 pages - Business strategy
Nicolas Sarkosy's political style, which is heavily based on communication, is very elaborate. We can say that he relies on a modern management of his communication and all the processes linked ( big shows, interest for technology…). He is well-known because he often appears in the...
Cover letter: How to handle a difficult work situation
Sample letter - 1 pages - Business strategy
Even if I have only been in the company for few months, I fully invest myself because I like what I'm doing and I appreciate working in our dynamic department. Early this week, you proposed that I be the department representative during the monthly Health and Safety committee meetings. I thank...
Cover letter: Business improvement proposal
Sample letter - 1 pages - Business strategy
I have an idea that requires your full attention. In the context of the implementation of our new quality improvement system, I need your support and approbation concerning a new issue we face: our employees are spending too much time reading and writing emails. I'm not denying the fact that...
Google: a full presentation of the company, its activities and strategies
Essay - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet browser which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...
Case study - 18 pages - Management
Google is a firm which operates in the high technology sector, especially in the Internet field. The two founders started with "Google" website, an Internet site which gives people the possibility to research on the web. But the firm also offers all kinds of web services like "Street view",...
Strategic marketing management: Debenhams
Essay - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Strategic marketing management: Debenhams - publié le 29/01/2012
Case study - 40 pages - Management
We shall assume that we are Debenhams' , a well-known department store in the UK on the clothing market. The aim is to put in place a future marketing plann with a clear strategy. But before that, a rather weighty analysis is necessary. Concerning the external audit, we observe that political...
Franchising - publié le 26/01/2012
Case study - 3 pages - Business strategy
Definition of franchising: a legal and business relationship between: -the owner of a trademark, service mark, a trade name, an advertising symbol -and an entrepreneur who pays, for the right to use that identification, to the owner for his or her own business The concept: a partnership based on...
The airline industry
Case study - 2 pages - Business strategy
The service by Ryanair is different: there is nothing free and a lot of advertising on the flight. There is even lottery! Sometimes it's very uncomfortable to travel with Ryanair or other low cost airlines because airports are secondary: it takes time and money to go in the city center. For one...
Facebook: The largest social network in the world
Case study - 25 pages - Business strategy
We know that nowadays, there are about 1.7 billion people connected to the web and the social networks phenomenon is becoming increasingly important and especially one social media: Facebook. We can ask ourselves how this kind of website became as important in a short time and how Facebook has...
Case study of portaldetuciudad.com
Case study - 8 pages - Business strategy
This report discusses ITEC's strategy about ‘portaldetuciudad.com'. We will analyze the company's actual situation, its key problems with the web design of its portals that needs to be changed, the lack of available languages and finally the business model of the company that is not safe for...
Virgin group
Case study - 4 pages - Management
Sir Richard Branson, the well known British creator of the Virgin Group, began to build his business by establishing the Virgin Records in 1972. Since this date the Virgin brand has never ended to grow and develop various branches, such as Virgin Atlantic Airlines, Virgin Train, Virgin Card,...
Strategy of communication
Presentation - 20 pages - Business strategy
-First, champagne is a very subjective matter of taste, our customers have an emotional report to the brand. -Indeed, one of the main values of La Grande Dame is "inspiring legacy"- in other words this means that our history is not a weight, but more like an asset of our communication strategy....
Financial analysis of Microsoft - publié le 19/01/2012
Case study - 30 pages - Finance
Microsoft, a global company in the informatics system, was founded in 1975 by two American students, Bill Gates and Paul Allen. Microsoft hires almost 80000 people in more than 100 countries. Its most important activity is to develop informatics system for computers with revenues worth 70...
Financial analysis of Microsoft
Financial analysis - 30 pages - Finance
Microsoft, a global company in the informatics system, was founded in 1975 by two American students, Bill Gates and Paul Allen. Microsoft hires almost 80000 people in more than 100 countries. Its most important activity is to develop informatics system for computers with revenues worth 70...
Technodeal.com
Case study - 11 pages - Management
The company concept we have developed is called “Technodeal.com” The principle of the company is to develop the consumer to consumer technology market. We would like to create a website which targets to facilitate deals of new technologies products between French web users. To be more...
Framissima Aquis Capo di Corfu
Case study - 27 pages - Management
Corfu, the island of grace and politeness is the northeast island in the Ionian Sea. It lies opposite the coast of Epirus mainland and a narrow strait of 1.5 nautical miles separates it from Albania in the north. Corfu is the capital of the seven Ionian Islands with an area of 592 square...
Carmanah case study
Case study - 5 pages - Management
Carmanah is a company that designs, manufactures and distributes solar LED products for a wide range of industrial and commercial lighting applications. We will study the strategy to adopt for a potential international expansion in France, dynamic European country. Global Positioning: Carmanah...
SWOT analysis - Explanation of the tool
Case study - 4 pages - Business strategy
A SWOT analysis is a complete and precise tool used very often by businessmen, and among them marketers to effectively summarize an organization's strengths, weaknesses, opportunities and threats. The purpose of a SWOT analysis is primary to determine probabilities between an organization's...
Brand management - published: 19/01/2012
Case study - 10 pages - Business strategy
A good brand name should: - be legally protectable (trademark, copyright) - be easy to pronounce (spell and written too) - be easy to remember and recognize (memorizable) - attract attention of people (target audience) - suggest product benefits or suggest usage - suggest the company or product...
Catalytic Solutions, Inc
Essay - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
Catalytic Solutions, Inc - publié le 19/01/2012
Case study - 7 pages - Business strategy
Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...
The fast food market in France - publié le 19/01/2012
Market study - 32 pages - Business strategy
-The fast food takes advantage of the crisis. -Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. -The fast food is a competitive market. -Indeed, even if McDonald's is leading on this market, it...
B2B bartering network in Brittany
Case study - 12 pages - Business strategy
Our business is called eBreizh.fr. We found this business because many companies are facing difficulties due to the current economic crisis and eBreizh is the best way to make business without cashflow. eBreizh is a website of B2B bartering in Brittany. We offer Breton companies a website to...
Skype case study - published: 18/01/2012
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Skype case study
Case study - 7 pages - Business strategy
Introduction: With the acquisition of Skype by Microsoft this month, Skype continues its growth and consolidate its number one rank on VOIP services around the world. There are new services offered to customers each year and Skype tries to attract more businesses in order to adopt their...
Disney's successful adaptation in Hong Kong
Case study - 18 pages - Business strategy
-One of the biggest media and entertainment businesses in the world -Tiny business in 1923 to one of the heavyweights of globalization 1920s and 1930s => only 1 studio and 1 park The end of the 20th century- numerous TV networks, additional theme parks openings, a cruise line, merchandising in...
Obedience to authority: Milgram's experiment
Case study - 20 pages - Human resources
Stanley Milgram conducted experiments to determine where submission to authority ends and where people's responsibility begins . The most important consequence of submission to authority: loss of the sense of responsibility. So, he intended to check whether people would prefer to obey a wrong...
