Abstract
In January 1996, the Belgian group Colruyt bought the French retailer Ribotot (renamed Codi-France). Then, other steps were made on the French market, especially in the delivery for collectivities. All the French activities of the Group Colruyt (Shops or Foodservices) have been assembled in 2001 under the holding Pro à Pro Distribution.
The strategy of this company is based on the purchasing of companies specialized in retail of food and non-food products for the collectivities or simple consumers. Moreover its turnover constantly increases from 322 million Euros in 2007 to 450 million Euros in 2009. The company also possesses its own brands as “Les Jardins d'Adrien” (vegetables), “Les Vergers d'Adrien” (fruits).
