Business to business, internet business, internet marketing, e-commerce, strategy, business to consumer
Reader
Abstract
Extract
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Abstract
Business-to-business (B2B) e-commerce is very different from business-to-consumer (B2C) e-commerce, and must be handled differently. When selling to a customer, websites are often very flashy, relying on sparking customers' emotions with great deals and features that stand out. They let the customer check out quickly and easily, often without even registering to make it feel easier and more secure. They usually offer a lot of different options to try to find something that will interest the consumer. A B2B website is often more streamlined, simpler, and focused. B2B customers are less likely to be moved by emotion, so companies focus on showing how they can meet customers' goals. The goal is to build a relationship with the consumer. There needs to be extensive contact information and there may be numerous ways for the business to get more personal help.
Extract
[...] Entrepreneurs typically need a lot of capital to secure physical building and get the products and labor, and everything associated with a brick-and-mortar business. Alternatively, an online business can be started easily from someone's home with very little commitment and monetary output. Many start while working another job. There are far fewer costs to entry. Customer service will be different for online businesses than traditional businesses. With traditional business, someone will be there for face-to-face contact, but with an online business, the customer service is done by phone or through avenues such as email, forums, and live chat. [...]
[...] Many entrepreneurs start Internet businesses as home-based businesses. For instance, a seamstress may make clothing at home and sell it on the Internet. Many businesses are started this way because of the low startup costs. Types of Goods and Services Often Seen in Online Business The Internet has opened a whole new world for businesses with many types of products and services sold online. There are certain types of products and services that are often sold online. One type is something that is very rare or expensive. [...]
[...] Email is another common form of Internet marketing. Companies send out email blasts to potential and prior customers. This is a relatively cheap way to reach many people, although a lot of people discard emails. Viral marketing involves using social media to spread information about the company or products. For instance, companies send out pictures, videos, games, memes, or posts on Facebook and encourage people to spread them around so that they go "viral." Social media in general is an efficient and effective way to market, and companies use websites like Facebook, Twitter, Instagram, and more. [...]
[...] They can read reviews and comparison shop very quickly and easily. They can travel from store to store in an instant, which they obviously cannot do in a brick-and-mortar environment. They may make more informed decisions because of it. Someone in a store may be enjoying themselves and spending more time there as compared to someone online who is specifically looking for something. While at a store, a salesperson can pressure consumers into buying something more expensive or making an impulse buy. [...]
[...] They can do this by doing search engine optimization. This is the process of making a website in a way that will increase its rank on Google and other search engines. There are various strategies that can help achieve this such as using the right keywords, updating often, and getting others to link to the site. It is important for companies to pay careful attention to website design. The website should be easy to read and navigate and should match their branding. [...]
