Abstract
Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a Série 5 and you could win an amazing market share - Market is flourishing with middle or high range cars and the competition is vast - Competition is topseeded (3A segment) - Either opt for a Renault or Safrane or even better is Mercedes for Classe E, Audi 100 Traditional competitor is synonymous to the Classe E (People Carriers). This Class E was launched in June 1995, 6 months prior to the launch of the new Série 5 The Class E launch took place on 5th December wherein,the 1995 Sales objectives was equal to 11 000 cars (2 times the sales of the old Série 5)
