Volkswagen's Touareg "Kong" advertising campaign study
Case study - 7 pages - Automotive marketing
December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...
Launch of the VW Phaeton
Market study - 20 pages - Automotive marketing
The objective of this paper is to apply real option analysis to Volkswagen's (VW) business case of introducing the Phaeton model in the upper-class car segment. Although VW traditionally only produced small and medium-sized cars, it started selling the Phaeton in 2002. Here, we look at only...
Projet Mini Cooper
Market study - 10 pages - Automotive marketing
This paper will outline the story behind the making of the modern day BMW cars. It all started on a beautiful day in 1957 when Alexander Arnold Constantine Issigonis drew a car in the shape of a shoebox with a stroke of the pen on a restaurant tablecloth. At that time, little did he know that he...
Case analysis: Firestone
Case study - 11 pages - Automotive marketing
Bridgestone/Firestone Inc. is an international manufacturer with 38 production facilities around the world. The company is based in Nashville, Tennessee and was formed in 1990, when Bridgestone USA merged with the Firestone Tire & Rubber Company. Tires are the largest part of...
Bentley tells it like it is? (2006)
Case study - 8 pages - Automotive marketing
Bentley Motors is a luxury motor car manufacturer. This operational history of this exclusive brand dates back decades, built on a string of landmark successes. In Bentley's world, the image is one of the most important facts that the firm needs to protect. What problems does Bentley Motors face...
The green future of the car industry
Market study - 9 pages - Automotive marketing
Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and most of...
BMW new 5-Series
Market study - 36 pages - Automotive marketing
Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of buying it. In the eyes of the consumer Mercedes is...
Toyota case
Case study - 4 pages - Automotive marketing
The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford, whose market shares are falling in favor of...
Logan car: implementation on spain market
Case study - 10 pages - Automotive marketing
The Logan car was a new concept developed by Renault in the car market in the year 2001. Its goal was to provide a new specific car in the market, with a cheaper price. At the beginning, this car was developed to reach the consumer target in Eastern Europe, in countries as Romania, Poland, and...
The German automobile industry
Market study - 13 pages - Automotive marketing
Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors endowments. It is...
The logan's Renault
Case study - 24 pages - Automotive marketing
In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept car from its...
Market Research: The launch of a hybrid diesel engine by PSA group
Case study - 4 pages - Automotive marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...
TATA Group
Case study - 25 pages - Automotive marketing
The Tata Group is one of India's largest and most respected business conglomerates. It grew during the last century by developing new activities. It was then internationalized by foreign acquisition. The Tata Group has business in more than 40 countries, and 140 nations purchase export...
Marketing international : Skoda
Case study - 12 pages - Automotive marketing
Skoda, was created in 1895, and started its activity selling bicycles and motorcycles. Its first car was produced in 1905 more than 100 years ago, when it was a niche company trading luxury cars. The company has survived two world wars and the cold war, and is the third oldest car manufacturer....
« Ride on » Ltd Business Start Up Plan
Business plan - 15 pages - Automotive marketing
I proposed this topic to our group because I had been contemplating the subject for a considerable time. Cambridge is a bicycle city and most its people regularly travel by bike. According to the Cambridge City Council, "Cambridge has the highest level of cycling in the country with 1 on 4...
Launch of the BMW 5 Series in Europe - Strategic Marketing
Case study - 25 pages - Automotive marketing
Here's announcing an overwhelming Enterprise opportunity: Replace the the old version of a Série 5 and you could win an amazing market share - Market is flourishing with middle or high range cars and the competition is vast - Competition is topseeded (3A segment) - Either opt for a Renault or...
The Volkswagen Group : A study
Case study - 31 pages - Automotive marketing
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Michelin and the Global Tire Industry in 1999
Case study - 15 pages - Automotive marketing
The threat of entry depends on the presence of entry barriers and the reaction that can be expected from existing competitors. Firstly, economies of scale in the production of tires represent an entry barrier for potential competitors, as the market leaders have high levels of production allowing...
Citroen in the chinese market
Case study - 22 pages - Automotive marketing
The table of contents of the report : The Chinese Market, Chinese panorama, its economic situation, demographics, International relationships, China's Car Market, its environmental aspect, offers, competition, its perspectives, Citroën in China, and the Industrial tools in China. The report...
Advertising planning. The Toyota Matrix
Case study - 24 pages - Automotive marketing
The main goal of the Toyota Matrix campaign is to generate an interest cars among the gay and lesbian populations in the United States of America. The creative strategy for the Toyota Matrix appeals directly to the U.S. gay and lesbian market. The strategy focuses on communicating that the Matrix...
