Abstract
You are a consultant who has been approached to review and offer a strategic plan to allow Credit Agricole to merge its computer systems in each brand, so that they are all integrated. Explain how you would develop such a plan for all the Crédit Agricole branches. What are the strategic implications of this change in strategy? What impact will it have on the company and on the customers? Use appropriate theory to support your analysis, arguments and recommendations. There are several steps to follow to prepare a strategic analysis: Make an analysis of the industry, Analyse the external stakeholders and the broad environment, Structure an organizational analysis, Evaluate the internal environment, Identify the resources and capabilities of the company, Evaluate its performance and Identify the source of the competitive advantage of the company. Then you can implement a strategic plan with different points to take into account: Strategic Direction and major strategies, Evaluation of opportunities and recommendations and Implementation and control of the strategy.
