Abstract
As an assignment of the international marketing seminar, I have chosen a French company which is producing hard cider. Because I come from Brittany, on the west coast of France, I decided to choose the specialty of my region, le cidre (hard cider). This alcoholic beverage is a specialty of the west part of France, including the two regions of Brittany and Normandy, the two biggest hard cider producers in the country. For the choice of a company, I will take the leader brand of France 'Loïc Raison'. This brand comes from Ille et Vilaine, the eastern part of Brittany. With 22% of market share in France, this brand is number one and best known in the country. Moreover, I have to say that I have chosen this company because I live less than 20 kilometers from its headquarters. So there is a kind of pride of talking about this company.
