Presentation of the IKEA international group
Financial analysis - 34 pages - International marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
Strategic Marketing Analysis of Coca-Cola Enterprises, Thomson Reuters, Rolls-Royce and Skandia
Case study - 3 pages - International marketing
Coca-Cola is the first company in the world selling sparkling beverages. The company is at the head of more than 500 sparkling drinks brands in more than 200 countries worldwide. The diversity of regions and culture (including buying behavior, occasions, religion, beliefs etc) are parts of the...
International marketing adaptation versus globalization
Worksheets - 2 pages - International marketing
Company uses globalization/standardization when its products are produced for many markets in the same way. A company uses adaptation when it produces special or modified products for different markets. Standardization implies that the company uses the same brand name for the markets it operates...
Business Plan on Exporting LYDC (English Handbags) to Brazil
Business plan - 7 pages - International marketing
Brazil is one of the most promising emerging countries such as India and China. With an 8,547 400 km² surface and a population of 191,043,661 inhabitants, Brazil is the fifth largest country in the world regarding surface and population. Also, Brazil is the 10th global economic power. However, it...
McDonald's - International Development Strategy
Case study - 19 pages - International marketing
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...
The international advertising - advertising "global" or advertising "local"?
Dissertation - 31 pages - International marketing
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order to...
Coca Cola - presentation of the company and its strategy
Case study - 12 pages - International marketing
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the Coca-Cola Company represent...
Management des ventes et du personnel - exemple de l'entreprise "World of Organics", spécialisée dans la distribution de produits organiques
Case study - 7 pages - International marketing
Our company, "A World of Organics” is a distributor of organic products. It produces its food and drink in Eastern Europe and sells them to retailers in Europe. Although not currently selling products in the United Kingdom; we seek to establish ourselves on the UK market. Knowing that we...
The Evolution of Public Relations In South Korea
Case study - 7 pages - International marketing
The term 'Hong Bo' is used in South Korea as a substitute for the term 'public relations' and it can be described as a disseminating information in a wide coverage using mass media. 'Hong Bo' refers to publicity activities. The publicity dominates the public relations...
Michelin in the land of the maharajahs: case study
Case study - 4 pages - International marketing
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients. Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number...
The US airlines industry in 2002 - publié le 27/02/2010
Case study - 7 pages - International marketing
Michael Porter's famous five forces of competitive position model provide a simple perspective for assessing and analyzing the competitive strength and position of a corporation or industrial organization. Let us consider these concepts of industry analysis in the context of the US airlines...
IKEA in China
Case study - 14 pages - International marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Burger King in South-Africa - publié le 10/02/2010
Case study - 14 pages - International marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Loïc Raison to the States
Case study - 21 pages - International marketing
As an assignment of the international marketing seminar, I have chosen a French company which is producing hard cider. Because I come from Brittany, on the west coast of France, I decided to choose the specialty of my region, le cidre (hard cider). This alcoholic beverage is a specialty of the...
The Christian Music Industry in the US
Market study - 27 pages - International marketing
In France, religion is clearly weaker than in the US. As a result, we do not imagine that Christian music is fashionable in France. In France, if you talk about Christian music, you necessarily talk about old-fashioned Church songs. The only kind of Christian music that has recently been a...
Pineau des Charentes : « Château de Beaulon » Launching the product in Romania
Case study - 3 pages - International marketing
Pineau des Charentes is regional French aperitif, made in the departments of Charente and Charente-Maritime in western France. Whilst popular in Charente, it is less well-known in other regions of France and somewhat uncommon abroad. But still, 25% of the production is exported to countries such...
The Threat of the New World to the French Wine Market: Are historically traditional wines being usurped by aggressive new competitors?
Dissertation - 77 pages - International marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces in regards to the competition of producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South Africa, Chile and...
Starbucks Coffee Corporation
Case study - 19 pages - International marketing
Starbucks Corporation sells authentic coffee with more than 13,000 coffee shops in more than 41 countries. It has 4200 licensed franchises and 6000 outlets that are the property of the company. The main objective of the company is to establish Starbucks as the most recognized and respected brand...
What approach Mission Rubber Technologies Corporation should use with CHP? - publié le 13/01/2010
Case study - 6 pages - International marketing
International trade is, by nature, logical and systematic. Although in many aspects it is similar to conventional, domestic trade, it does demand more from companies such as Mission Rubber, from initial market research, through the different methods of distribution, to securing payment from...
Frenchy Yummy, Implantation of Retail Shop in China
Market study - 15 pages - International marketing
Frenchy Yummy is a well-known French company specialized in the ready-to-wear industry for children. The company targets essentially middle class category mums, by offering wide clothes collections dedicated especially for children aged between 0 and 12. In France, the company met with success...
Launching of a new line of toothpaste in Kenya
Market study - 10 pages - International marketing
Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies...
First Pacific Company
Case study - 16 pages - International marketing
First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company established to allow four of...
Setting-up of Kanabeach in Australia
Case study - 25 pages - International marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
Heineken in France
Market study - 25 pages - International marketing
European leader and challenger in France, Heineken is based on the production and the distribution of prestigious brands: Heineken, Desperados, Kriska, Amstel, Pelforth, Affligem, Buckler, 33 Export, Panach', Fisher, Edelweis, Adelscott, Murphy's, Georges Killian's, and Cruzcampo. The...
Total : a success based on the brand development strategy
Case study - 6 pages - International marketing
The company was born in 1924 after Raymond Poincarré, the French president, asked Ernest Mercier to create a French oil company. In 1973, the significant growth of the activity enabled the French company to be present all around the world in the Middle East, North America, Oceania, Europe and...
Is Nestle's Strategy the Right One To Curb Poverty in Africa?
Case study - 13 pages - International marketing
Nestlé has been actively involved in Africa since the 1880's. Little by little local populations have integrated Nestlé in their everyday life. Nestlé now spreads its activities through the whole African continent. The firm mainly sells food products (coffee, corns, and dairy products). Here...
Taillefine Fiz in Lebanon, 2009
Case study - 14 pages - International marketing
I will set up a marketing plan to establish the Brand Taillefine Fiz in Lebanon. I have chosen Lebanon because Lebanese girls are very interested in diet and health care products. Thus it is a good way to introduce this brand in the Middle East in order to conquer the Middle East market....
ELB International Trading & Sourcing Company, China June/ July 2008
Internship report - 14 pages - International marketing
China, 'The monster', 'The dragon of Asia', many names can define the perfectly economic, demographic, and geopolitic weight of this country in the world. Newly on the front of the international media stage due to the Olympic Games, China also speaks about it's economic...
Rosendahl's case
Case study - 17 pages - International marketing
This project is written based on Rosendahl A/S where, we as consultants need to cope with the different types of problems that company is faced with. Rosendahl is a design company that unites many well known Danish designers. Recently the company has signed a contract with the Danish Stones...
Harboe : implant a Danish brewery in the French market
Case study - 32 pages - International marketing
To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French market...
