Abstract
Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire McDonald's was able to build itself due to the implementation of a system of franchising. This is characterized by the transmission of a know-how from the franchiser to the franchisee. Besides, the franchisee benefits from the brand or from the brand of the franchiser, what allows it to attract the faithful clientele. So, the firm groups include 31,667 restaurants in more than 120 countries. Nowadays, on average, McDonald's opens a new restaurant approximately every three hours. Every day, more than 52 million customers go to a restaurant of McDonald's. Also, since its creation in 1955 the firm has sold more than 200 billion hamburgers.
