Abstract
When segmenting the (Indian tyre) market three things need to be considered; products, technologies and clients.
Products in the Indian tyre market are commercial tyres, car tyres, two wheeler tyres, three wheeler tyres, agricultural tyres, off the road tyres and LCV tyres. To limit the number of market segments few similar product categories can be combined into four main categories. The four main product categories are car tyres, commercial and LCV tyres, two and three wheeler tyres and agricultural and off the road tyres. The reason to combine some product categories is the similarity of the market (size, growth and clients) and also the similarity of the products.
There are two main technologies in Indian market; the old cross-ply technology (diagonal technology) and the new radial technology. The Radial technology includes the new innovative tubeless technology.
There are three different client groups in Indian market; the car manufacturers, the replacement industry (including garages, small retailers and tyre distributors) and export markets. Since we are interested in the domestic Indian markets export can be left out. To sum up, there are two main client groups in the market, namely manufacturers and replacement industry.
