Abstract
Through this assignment we will develop a marketing plan that will able A&W, the US Root Beer drink brand to enter the United Kingdom market. In fact, during the development, we will as a first step analyzing the brand in order to position the brand in its current market, and have a better idea of the company we are going to work with. The company we are going to introduce in the United Kingdom market is a beverage company that not many people know, A&W Root Beer. This beverage is a specific beverage that you will be able to find in North America and Mexico, and which has achieved success over there.
