Abstract
Lars Kolind has been hired in Oticon at a very delicate moment of the company's life. After being very successful in their niche market, in the 1980s, the company is losing money and market shares to its competitors. The board of directors decided to take action, and hired this guy, who never had worked in the industry of hearing aids, Lars Kolind. Lars Kolind has made miracles as the the head of the company. He cuts all the costs he can, reduces losses and makes the company profitable in just 6 months. Empowered by his success, Lars Kolind decided to go further and propose a brand new vision for the company, not on the short-term basis, but on a long-term view. Lars put in place a whole new management structure that permits people to share information as fast as they can, to give the best to every one by working on different projects at the same time, and being rated not in their position in the hierarchy, but in the work they have done, and what they bring to the company.
