Developing a Niche Marketing Strategy for Expatriate Health Insurance: A Case Study of Malakoff Humanis Group
Diploma Thesis - 19 pages - Services marketing
Discover how Malakoff Humanis successfully implemented a niche market strategy to cater to the healthcare needs of expatriates, enhancing customer experience and loyalty. This research reveals the effectiveness of integrating social dimensions into marketing strategies, driving business growth...
Visiocom Strategic HR Plan for Recruitment
Case study - 27 pages - Marketing theories
Visiocom, a European leader in video game production and distribution, outlines its strategic HR plan to recruit 90 people in one year, addressing internal and external factors.
Ethics in Hotel Online Advertising Data Use
Dissertation - 36 pages - Digital & e-marketing
This document examines the ethical issues surrounding the use of customer data in personalized online hotel advertising, highlighting the need for transparency and informed consent.
Omnichannel Distribution Strategies
Tutorials/exercises - 3 pages - Distribution marketing
Discover how brands leverage omnichanneling, AI, and digital tools to enhance customer experience and sales staff performance.
Colour Tinter Product Presentation
Worksheets - 3 pages - Marketing theories
Discover the Colour Tinter product through our company presentation brochure, featuring testimonials and concrete articles.
Temu Marketing Mix Strategy
Case study - 4 pages - Distribution marketing
Discover Temu's marketing strategy, focusing on low prices, optimized logistics, and personalized customer experience, despite quality concerns and regulatory issues.
Sephora Brand Image on Social Networks
Case study - 8 pages - Digital & e-marketing
This report examines how Sephora develops its brand image through social networks and the benefits it derives from it.
Evolution of Makeup Trends
Sectorial analysis - 11 pages - Fashion and ready to wear marketing
Discover the history and evolution of makeup trends from the 1950s to the present day, featuring iconic looks and influential figures.
"Made in France Certification: Impacts on Financial Performance and Sustainability for Luxury Billiard Manufacturers"
Case study - 3 pages - Marketing theories
"Discover the art of French craftsmanship with Absi's premium billiards, certified 'Origine France'. Our commitment to using only French raw materials and adhering to strict European standards ensures unparalleled quality. With a focus on sustainability and maximizing profits, we...
Azure Sales Strategy Optimization
Case study - 15 pages - Medias&communication marketing
This document outlines a comprehensive sales strategy for Microsoft Azure, focusing on commercial objectives, team needs, and optimization measures to drive growth and success in the cloud computing market.
Discover Trip Quechua Adventure
Case study - 12 pages - Digital & e-marketing
Explore the 'Trip Quechua' event and discover Quechua and Forclaz products for hiking and outdoor activities.
Digital Economy and Information Goods
Course material - 3 pages - Medias&communication marketing
The document discusses the digital economy, its objectives, and the characteristics of digital goods and information. It highlights the emergence of digital capitalism and the role of GAFAM companies.
Impact of Large Publishing Groups on Independent Publishers
Diploma Thesis - 18 pages - Marketing theories
This document examines the influence of major publishing groups on independent publishing houses, exploring their challenges and strategies to stay competitive.
Temu E-commerce Platform SWOT Analysis
Case study - 4 pages - Distribution marketing
This analysis examines Temu's strengths, weaknesses, opportunities, and threats in the global e-commerce market, highlighting its challenges and potential for growth.
Marketing Techniques Overview
Worksheets - 3 pages - Marketing theories
This document introduces key marketing techniques used by companies to establish relationships with customers and other stakeholders, focusing on the 4 Ps of the Marketing Mix.
Product Policy and Branding Strategies
Worksheets - 2 pages - Marketing theories
This document outlines key concepts in product policy, including product range management, branding strategies, and packaging. It also explores the concept of a brand and its significance.
Leroy Merlin DIY Event & Loyalty Card Promotion
Case study - 7 pages - Distribution marketing
Leroy Merlin's commercial action plan includes a DIY event and loyalty card promotion, aiming to strengthen customer relationships and encourage repeat purchases.
AI in Retail: Amazon's Use of Artificial Intelligence
Market study - 10 pages - Distribution marketing
Discover how Amazon leverages artificial intelligence to revolutionize retail, from inventory management to customer experience, and explore the benefits and challenges of AI adoption.
Temu E-commerce Platform SWOT Analysis - published: 23/09/2025
Case study - 4 pages - Distribution marketing
This analysis examines Temu's strengths, weaknesses, opportunities, and threats in the global e-commerce market, highlighting its challenges and potential for growth.
Decathlon Loyalty Strategy
Case study - 14 pages - Marketing theories
Decathlon's customer-centric loyalty strategy focuses on emotional, relational, and servicial aspects, moving away from transactional loyalty programs.
French Dating Sites and Apps Market Overview
Market study - 2 pages - Services marketing
The French dating sites and apps market is a thriving industry, driven by the growing demand for online matchmaking services. With over 2,000 dating sites operating in France, this sector is expected to grow by 4% annually, outpacing the global average. The market is highly competitive, with top...
Partnership with Super U Mordelles
Internship report - 3 pages - Automotive marketing
Job description for creating a partnership with Super U of Mordelles, outlining key responsibilities and objectives.
Internationalization of Large-Scale Retail
Dissertation - 13 pages - Distribution marketing
This document analyzes the drivers of internationalization in large-scale retail, including market saturation, growth, and risk diversification, and highlights the importance of adapting to local cultures while maintaining a company's identity.
Adidas Micro-Environment Analysis
Case study - 4 pages - Sport marketing
This document provides an in-depth analysis of Adidas' micro-environment, highlighting its strengths and weaknesses in terms of marketing, distribution, and customer base. It also touches on the company's international presence and its iconic logo.
Ma Petite Laine: Leveraging Grandmothers as Independent Knitters for Social Economic Growth
Case study - 4 pages - Marketing theories
Discover how Ma Petite Laine Company empowers grandmothers as independent knitters, promoting social economic growth and reducing marketing costs. Learn about their innovative approach to community management, remuneration, and quality control.
Brand Renaming Strategy: A Guide to Simplifying Brand Image
Diploma Thesis - 12 pages - Marketing theories
Discover the ins and outs of brand renaming strategies, from soft change-overs to substitution, and learn how to simplify your brand image in the minds of consumers. Explore the challenges and opportunities of rebranding, and get expert insights on how to execute a successful name change.
Digital Strategy and E-commerce Development for Saint Sylvestre Confectionery
Case study - 7 pages - Digital & e-marketing
Discover how Saint Sylvestre Confectionery developed a digital strategy and e-commerce platform to navigate the challenges of the PNNS 2019-2023 public awareness campaign and the rise of health-conscious consumers. Learn about their approach to transparency, differentiation, and image valorization.
Brand Strategy as a Lever for Consolidating the Client Relationship: Bracongo - Research Project
Dissertation - 6 pages - Brand management
This research project aims to study the influence of brand strategies on customer relationships, focusing on BRACONGO's client loyalty process and its repercussions on the client. The study will analyze the current strategy's effectiveness in meeting client expectations and creating...
Designing Effective Value Propositions with Alexander Osterwalder's Method
Book review - 14 pages - Marketing theories
Discover how to create a compelling value proposition using Alexander Osterwalder's Value Proposition Design method. Learn to design, test, and evolve your value proposition to meet the needs of your clients and stay ahead in a competitive market.
Transforming the Automotive Sector: The Impact of Car Sharing and Urban Mobility
Dissertation - 71 pages - Automotive marketing
This document explores the transformation of the automotive sector due to car sharing and urban mobility trends. It discusses the rise of the mobility industry, the benefits of car sharing, and the need for traditional car manufacturers to adapt to remain competitive. The document also examines...
