Electric Vehicles: Progress and Challenges
Market study - 9 pages - Automotive marketing
This report provides a comprehensive understanding of the development of electric vehicles, highlighting progress made and challenges that remain in the energy transition.
The Evolution of Consumption and Identity
Dissertation - 19 pages - Clients and users behaviour
This document explores the changing landscape of consumption, from ostentatious and collaborative consumption to responsible consumption, and its impact on individual identity and mental well-being.
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
Cultural Mediation and Podcasting
Diploma Thesis - 23 pages - Medias&communication marketing
This document explores the role of cultural mediation in podcasting, eventization as a tool for mediatization, and corporate social responsibility in creating a sustainable economic model.
AVI and Customer Loyalty in Music Streaming
Dissertation - 32 pages - Medias&communication marketing
This document examines the role of Intelligent Virtual Agents (AVI) in enhancing customer loyalty on music streaming platforms by improving accessibility, assistance, and personalization.
RUBIS ENERGIE DJIBOUTI Company Overview
Diploma Thesis - 18 pages - Marketing theories
RUBIS ENERGIE DJIBOUTI, a subsidiary of the French Rubis Group, operates in Djibouti since 2015, providing fuel, lubricants, and aviation solutions.
Maximizing Pyrex Brand Visibility and Engagement through "The Art of Glass Made in France" Event Strategy
Case study - 8 pages - Digital & e-marketing
Boost your brand's visibility and engagement with Pyrex's "The Art of Glass Made in France" event. This immersive experience is designed to stimulate interest among journalists, influencers, and consumers, while showcasing the quality and durability of Pyrex products.
Marketing in the Era of Social Networks
Dissertation - 32 pages - Digital & e-marketing
This document discusses the opportunities and limitations of marketing in the era of social networks, highlighting the evolution of marketing strategies and the importance of social media marketing.
Market Expansion Strategy for Enesse Mobiliya in France: Balancing Cultural Heritage and Customer Diversity
Diploma Thesis - 7 pages - Marketing theories
Unlock the potential of Enesse Mobiliya's expansion into the French market with expert insights on bathroom furniture trends. Discover how this Turkish company, renowned for its high-quality and design-focused bathroom furniture, can successfully penetrate the French market by balancing its...
Sensory Marketing in Large Retail Spaces
Dissertation - 18 pages - Sensorial marketing
This document examines the role of sensory marketing in influencing consumer purchasing behavior in large retail spaces, highlighting the importance of multi-sensory approaches and product material characteristics.
Lean Digital in Food Retail: Benefits, Risks, and Limitations
Dissertation - 2 pages - Digital & e-marketing
Explore the role of lean digital in the food retail sector, its contributions, risks, and limitations, and how it impacts operational excellence.
Impact of Augmented Reality on Cognitive Load
Dissertation - 3 pages - Medias&communication marketing
This research project explores the effects of Augmented Reality (AR) on cognitive load, examining its impact on learning and task performance.
Playmobil Marketing Analysis
Case study - 11 pages - Brand management
Analysis of Playmobil's marketing strategy, highlighting its strengths in quality, digital adaptation, and brand identity.
Industrial Revolutions and Digital Transformation
Worksheets - 3 pages - ICT marketing
The document discusses the different industrial revolutions, from the 1st to the 4th, and their impact on the economy and society, with a focus on the role of digital technologies.
Augmented Reality and Cognitive Load
Litterature review - 3 pages - Medias&communication marketing
This document discusses the impact of augmented reality on cognitive load in educational settings, highlighting its potential to reduce unnecessary cognitive load and improve learning outcomes.
ASAP Second-Hand Luxury Partnership Proposal
Presentation - 3 pages - Luxury marketing
Discover how ASAP's second-hand luxury clothing and accessories can attract new customers to Model'75's sales location and boost sales through a consignment sale partnership.
LVMH Luxury Sector AI Integration
Market study - 11 pages - Luxury marketing
This document explores the role of artificial intelligence in the luxury sector, focusing on LVMH's integration of AI for personalization, sustainability, and customer experience.
Developing a Niche Marketing Strategy for Expatriate Health Insurance: A Case Study of Malakoff Humanis Group
Diploma Thesis - 19 pages - Services marketing
Discover how Malakoff Humanis successfully implemented a niche market strategy to cater to the healthcare needs of expatriates, enhancing customer experience and loyalty. This research reveals the effectiveness of integrating social dimensions into marketing strategies, driving business growth...
Visiocom Strategic HR Plan for Recruitment
Case study - 27 pages - Marketing theories
Visiocom, a European leader in video game production and distribution, outlines its strategic HR plan to recruit 90 people in one year, addressing internal and external factors.
Ethics in Hotel Online Advertising Data Use
Dissertation - 36 pages - Digital & e-marketing
This document examines the ethical issues surrounding the use of customer data in personalized online hotel advertising, highlighting the need for transparency and informed consent.
Omnichannel Distribution Strategies
Tutorials/exercises - 3 pages - Distribution marketing
Discover how brands leverage omnichanneling, AI, and digital tools to enhance customer experience and sales staff performance.
Colour Tinter Product Presentation
Worksheets - 3 pages - Marketing theories
Discover the Colour Tinter product through our company presentation brochure, featuring testimonials and concrete articles.
Temu Marketing Mix Strategy
Case study - 4 pages - Distribution marketing
Discover Temu's marketing strategy, focusing on low prices, optimized logistics, and personalized customer experience, despite quality concerns and regulatory issues.
Sephora Brand Image on Social Networks
Case study - 8 pages - Digital & e-marketing
This report examines how Sephora develops its brand image through social networks and the benefits it derives from it.
Evolution of Makeup Trends
Sectorial analysis - 11 pages - Fashion and ready to wear marketing
Discover the history and evolution of makeup trends from the 1950s to the present day, featuring iconic looks and influential figures.
"Made in France Certification: Impacts on Financial Performance and Sustainability for Luxury Billiard Manufacturers"
Case study - 3 pages - Marketing theories
"Discover the art of French craftsmanship with Absi's premium billiards, certified 'Origine France'. Our commitment to using only French raw materials and adhering to strict European standards ensures unparalleled quality. With a focus on sustainability and maximizing profits, we...
Azure Sales Strategy Optimization
Case study - 15 pages - Medias&communication marketing
This document outlines a comprehensive sales strategy for Microsoft Azure, focusing on commercial objectives, team needs, and optimization measures to drive growth and success in the cloud computing market.
Discover Trip Quechua Adventure
Case study - 12 pages - Digital & e-marketing
Explore the 'Trip Quechua' event and discover Quechua and Forclaz products for hiking and outdoor activities.
Digital Economy and Information Goods
Course material - 3 pages - Medias&communication marketing
The document discusses the digital economy, its objectives, and the characteristics of digital goods and information. It highlights the emergence of digital capitalism and the role of GAFAM companies.
Impact of Large Publishing Groups on Independent Publishers
Diploma Thesis - 18 pages - Marketing theories
This document examines the influence of major publishing groups on independent publishing houses, exploring their challenges and strategies to stay competitive.
