Mastery of Banking Products and Commercial Approaches
Internship report - 5 pages - Bank marketing
This document outlines the objectives, activities, and results of a mission focused on mastering banking products and launching commercial approaches within Crédit Agricole.
African Luxury Brands: Building Unique Identity
Dissertation - 2 pages - Luxury marketing
Discover how African luxury brands differentiate themselves by leveraging cultural heritage and local craftsmanship to appeal to a global audience.
Temu PESTEL Analysis: Challenges and Opportunities
Case study - 4 pages - Distribution marketing
This PESTEL analysis examines the factors influencing Temu's marketing strategy, including political, economic, social, technological, and environmental challenges.
Big Tech Biopower: Influence on Social Behavior
Text commentary - 5 pages - Brand management
Analysis of the growing influence of Big Tech companies on global governance and social behavior, drawing on Michel Foucault's concept of biopower.
Employer Brand Attributes
Litterature review - 4 pages - Brand management
This document discusses the concept of employer brand, its attributes, and benefits for companies, including competitive advantage, employee retention, and recruitment.
Luxury Brand Evolution
Dissertation - 33 pages - Luxury marketing
Explore the concept of luxury and its evolution, including the role of history, heritage, and sustainability in luxury branding.
Market Analysis for Bio-Restaurant Implementation in Laval: Consumer Preferences and Demographics Study
Market study - 6 pages - Catering marketing
Unlock the Potential of Laval's Dining Scene: Discover the Demand for Bio Cuisine
Sustainable Marketing Approach
Tutorials/exercises - 5 pages - Green marketing
Sustainable marketing integrates environmental and social criteria into traditional marketing dimensions, promoting a more ecological and responsible approach.
Customer Loyalty Strategy in Parcel Delivery
Litterature review - 2 pages - Clients and users behaviour
Discover how to retain customers in a competitive parcel delivery market through effective loyalty strategies, tailored to the needs of businesses and individuals.
BNPL Impact on Consumption and Debt
Dissertation - 45 pages - Clients and users behaviour
Analysis of the impact of Buy Now, Pay Later (BNPL) on consumer behavior, debt, and environmental sustainability in France.
Emotivi Application Marketing Strategy
Dissertation - 63 pages - Medias&communication marketing
Discover how Emotivi promotes its application for seniors through a multi-channel communication strategy, targeting healthcare professionals and individuals.
Sustainable Fashion Consumption Study
Thesis - 15 pages - Green marketing
Empirical study on the influence of behavioral beliefs, normative beliefs, and perception of behavioral control on sustainable fashion consumption.
Creative Advertising Impact on User Engagement
Dissertation - 21 pages - Digital & e-marketing
This study examines the effects of creative advertising on user engagement, memorability, and purchase intention compared to traditional advertisements on social media.
Electric Vehicles: Progress and Challenges
Market study - 9 pages - Automotive marketing
This report provides a comprehensive understanding of the development of electric vehicles, highlighting progress made and challenges that remain in the energy transition.
The Evolution of Consumption and Identity
Dissertation - 19 pages - Clients and users behaviour
This document explores the changing landscape of consumption, from ostentatious and collaborative consumption to responsible consumption, and its impact on individual identity and mental well-being.
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
Cultural Mediation and Podcasting
Diploma Thesis - 23 pages - Medias&communication marketing
This document explores the role of cultural mediation in podcasting, eventization as a tool for mediatization, and corporate social responsibility in creating a sustainable economic model.
AVI and Customer Loyalty in Music Streaming
Dissertation - 32 pages - Medias&communication marketing
This document examines the role of Intelligent Virtual Agents (AVI) in enhancing customer loyalty on music streaming platforms by improving accessibility, assistance, and personalization.
RUBIS ENERGIE DJIBOUTI Company Overview
Diploma Thesis - 18 pages - Marketing theories
RUBIS ENERGIE DJIBOUTI, a subsidiary of the French Rubis Group, operates in Djibouti since 2015, providing fuel, lubricants, and aviation solutions.
Maximizing Pyrex Brand Visibility and Engagement through "The Art of Glass Made in France" Event Strategy
Case study - 8 pages - Digital & e-marketing
Boost your brand's visibility and engagement with Pyrex's "The Art of Glass Made in France" event. This immersive experience is designed to stimulate interest among journalists, influencers, and consumers, while showcasing the quality and durability of Pyrex products.
Marketing in the Era of Social Networks
Dissertation - 32 pages - Digital & e-marketing
This document discusses the opportunities and limitations of marketing in the era of social networks, highlighting the evolution of marketing strategies and the importance of social media marketing.
Market Expansion Strategy for Enesse Mobiliya in France: Balancing Cultural Heritage and Customer Diversity
Diploma Thesis - 7 pages - Marketing theories
Unlock the potential of Enesse Mobiliya's expansion into the French market with expert insights on bathroom furniture trends. Discover how this Turkish company, renowned for its high-quality and design-focused bathroom furniture, can successfully penetrate the French market by balancing its...
Sensory Marketing in Large Retail Spaces
Dissertation - 18 pages - Sensorial marketing
This document examines the role of sensory marketing in influencing consumer purchasing behavior in large retail spaces, highlighting the importance of multi-sensory approaches and product material characteristics.
Lean Digital in Food Retail: Benefits, Risks, and Limitations
Dissertation - 2 pages - Digital & e-marketing
Explore the role of lean digital in the food retail sector, its contributions, risks, and limitations, and how it impacts operational excellence.
Impact of Augmented Reality on Cognitive Load
Dissertation - 3 pages - Medias&communication marketing
This research project explores the effects of Augmented Reality (AR) on cognitive load, examining its impact on learning and task performance.
Playmobil Marketing Analysis
Case study - 11 pages - Brand management
Analysis of Playmobil's marketing strategy, highlighting its strengths in quality, digital adaptation, and brand identity.
Industrial Revolutions and Digital Transformation
Worksheets - 3 pages - ICT marketing
The document discusses the different industrial revolutions, from the 1st to the 4th, and their impact on the economy and society, with a focus on the role of digital technologies.
Augmented Reality and Cognitive Load
Litterature review - 3 pages - Medias&communication marketing
This document discusses the impact of augmented reality on cognitive load in educational settings, highlighting its potential to reduce unnecessary cognitive load and improve learning outcomes.
ASAP Second-Hand Luxury Partnership Proposal
Presentation - 3 pages - Luxury marketing
Discover how ASAP's second-hand luxury clothing and accessories can attract new customers to Model'75's sales location and boost sales through a consignment sale partnership.
LVMH Luxury Sector AI Integration
Market study - 11 pages - Luxury marketing
This document explores the role of artificial intelligence in the luxury sector, focusing on LVMH's integration of AI for personalization, sustainability, and customer experience.
