A detailed study on the market awareness and market share of the ING Vysya group life insurance
Market study - 44 pages - Services marketing
India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever increasing awareness levels of the masses pose an...
Flawless consulting
Thesis - 7 pages - Services marketing
Flawless consulting refers to the consistent pursuit of perfection and observable impact in the practice of offering professional advice and guidance to organizational management teams, operational units and sponsors. Basically, flawless consulting is a complex discipline. Thus, like any other...
Marketing techniques in the energy Industry
Thesis - 8 pages - Services marketing
The objective of this analysis is to evaluate the functional areas of marketing, financial resources, human resources, technology, operations and research and development relative to how they influence the success of companies within the global gas and petroleum energy production industry. The...
Hypermarket's struggle against the development of hard discount in France
Essay - 9 pages - Distribution marketing
This dissertation is directed towards the retail world of France. The study is undertaken for the final term of this academic year's research project. To make the topic of study as dynamic and interesting as possible, I have presented a suitable title for the dissertation. Hence, at the...
Fair Trade: Evaluating the model's success based on its workability as a market-based model
Worksheets - 3 pages - Brand management
In order to create a niche market, a quantitatively significant group of consumer in developed countries must be willing to purchase Fair Trade agricultural products instead of mainstream products. Consumers' role in international trade is to create demand for a given product, as without it a...
The strategy of Coca-Cola in China
Case study - 10 pages - International marketing
Chinese “Economic Reform and Opening up” policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year exploration can be regarded as an epitome and...
Danette captures the Netherlands Market
Market study - 46 pages - International marketing
Danone is the only food group today which focuses on health. The venture began in 1966 with BSN, a French glass-making company that is specialized in packaging and flat glass. Because of a foreseeable decline of glass, BSN's CEO Antoine Riboud decided to concentrate the business on the...
Segmentation: a global framework or a local necessity? Study case of L'Oréal
Case study - 42 pages - Brand management
This case study analyzes L'Oreal segmentation in the worldwide markets of Hair Care Products. The specific product segments analyzed are shampoos and other hair care products (deep conditioner hair care, cream conditioner, conditioning cream for hairstyle etc.). The report provides separate...
Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?
Essay - 5 pages - International marketing
Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), “many features of a brand already successful in a domestic market may be used in international marketing: the logotype...
The Dasani brand and its positioning - A case study to improve the brand image - published: 21/02/2009
Case study - 48 pages - Brand management
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
Greenhouses exportation from France to Hungary for the development of biological products
Case study - 9 pages - International marketing
A greenhouse protects plants from the elements. It maintains plants and vegetables at a constant temperature and allows them to grow in the best possible conditions. A greenhouse enables plants, vegetables, fruit or flowers to be grown in countries where the weather is not compatible. Our project...
www.DreamShare.com : "The place to share your dreams
Case study - 9 pages - Digital & e-marketing
Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website aspects. By...
"Second Life" : a successful application of Web 2.0
Case study - 28 pages - Digital & e-marketing
"Second Life" is a virtual world developed by Linden Lab that was launched on June 23, 2003. It enables its users, called Residents, to interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and...
A look at the consumer response to creativity in advertising
Dissertation - 56 pages - Services marketing
This chapter will provide an outline of the topics that will be covered in this proposal. It will briefly give an overview of the proposed research topic and acknowledge the importance of this study. Next, the literature review and the methodology chapters will be summarized. This will give a...
Michelin, marketing 2007
Case study - 8 pages - Automotive marketing
Michelin is a French tyre company, with 20% of the world market. It is the most important challenger in this sector. Before becoming the leader in this market, Michelin had to fight and win its position. What was his strategy, especially its objectives, and how is it structured to achieve its...
Competitive environment analysis: H&M - published: 19/02/2009
Case study - 10 pages - Fashion and ready to wear marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Brand management: 'a handbag that lights up at night'
Case study - 2 pages - Brand management
Suggest how you plan to market the product, the company and product name, and position the brand (attributes, benefit, culture, values, personality). Firstly I chose "SolarMate" as the name of the company, as I find it creative and attractive. Solarmate comes from "soul mate" which refers to the...
Pages Jaunes
Case study - 9 pages - Digital & e-marketing
The core business of PagesJaunes consists in "connecting" a person who searches information, with the professional who is able to bring him the required service. In 2004, the group published 356 editions of its directories and distributed 67.7 million copies. In 2005, more than 80% of French...
Fnac.com: An example of a successful E-business strategy
Case study - 16 pages - Digital & e-marketing
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if...
Importance of patterns for managing companies, study of the product life cycle
Essay - 10 pages - Marketing theories
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
Caroll in China: strategic marketing plan
Case study - 22 pages - Fashion and ready to wear marketing
With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than western ones. That...
The international or global context and the 4Ps
Worksheets - 1 pages - International marketing
How does the international or global context affect each element (the 4Ps) of the marketing mix? The global context certainly influences the 4Ps of Marketing. Marketing is going global like communication, which is improving day by day. Products and idea flows do not have any limit anymore. The...
New product launching : pancake sirup
Market study - 15 pages - Brand management
The product we are going to introduce on the U.S. market is new pancake syrup. It is going to be a maple syrup, with great taste, great color, healthy ingredients, and nice packaging. Nothing special s far, you will say, but our product as an added value. It is going to be "Cool". Cool and trendy...
The consumer behaviour
Case study - 27 pages - Clients and users behaviour
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
Case study: Marks & Spencer
Case study - 12 pages - Distribution marketing
For over a century now, Marks & Spencer (M&S) has been one of the best-known British retailers. Since 1884, M&S has developed a traditional brand image of quality. However, since the end of the familial reign, M&S's results have declined little by little because of, among other things,...
Marketing plan for the complete computer system integration of Credit Agricole's services branchs
Case study - 23 pages - Bank marketing
The banking sector especially the French banking sector is being placed on the first screen on the economical market. Banks are no more a place where you just put your money in. They are offering more and more services and are focusing more and more on consumers and their way of consumption to...
Brand and communication - Nike: The goddess of marketing
Case study - 32 pages - Sport marketing
History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS “Blue Ribbon Sports”. First polemic with the advertisement “you don't win silver - you lose gold” First partnership with football team Strategy of Nike Knight & Bowerman sold the shoes in...
Mary Kay cosmetics: Asian market entry - published: 17/02/2009
Case study - 14 pages - International marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...
Royal Canin - Case study
Case study - 15 pages - Brand management
Royal Canin symbolizes the love of pets, especially cats and dogs. It's the history of a will to improve dogs and cats nutrition to fit better with their needs and specific problems. It was founded in 1967 in a village of Gard, France, by the French veterinary surgeon Jean Cathary. The...
Harley Davidson case study
Case study - 13 pages - Brand management
Harley Davidson, more than a simple motorcycle brand, is a real religion, with its fervent passionate riders. Talking about Harley Davidson, it's talking about a living myth, about a strong community sharing American values such as patriotism and freedom. It's talking about a chosen way of live!...
