Abstract
The analysis of a brand or product is nowadays essential in the decision making process of consumers. The competition between brands not only takes on a level of content of a product but also on the image of the brand itself. That's why it is important to realize this analysis to better assess the advantages and disadvantages of the mark and then help guide its strategy and choice in product development or market.
Avon, working in the cosmetics industry, knows a strong competition in this field. Selling products by mail allows them to offer their products on a well defined segment of the market base, because the target is significantly different. Avon has these peculiarities, which makes it interesting. Avon is a cosmetics company that offers a wide range of products in order to broaden its target.
Through its ambassadors who come to your door, Avon is a company whose goal is to better meet the aspirations of women in terms of products, services and personal development. This company is a market leader, developer, manufacturer and sells all types of beauty care products for women.
So far, Avon has grown steadily over the cosmetics market and its share is steadily increasing in recent years until 2005. Avon has based its success on its expertise in R & D and its corporate ethics (it is one of the first companies to ban animal testing). Its competitive advantages thus derived its strategic choice.
