Abstract
Sustainable development is now on everybodys' lips and the movement to save the planet is starting to have quite an impact in the most developed countries. Barack Obama made it a key argument to win over the American voters during his run for presidency and now companies are also crying out their latest stand for the environment. It is undeniable if society wants to prolong its stay on this planet, acting now in favor of the environment is a good idea. Realizing that cutting down trees in the Amazon forest is bad will definitely not be enough; real decisions will need to be taken. Society has fallen into a vicious cycle. In order to have economic growth, people need to consume more. But, in order for consumption to happen, people need to have money.
