Abstract
Hasbro is a worldwide leader in entertainment. It is the number 2 of the toy market. With its most important competitor Mattel, the number 1, Hasbro is in possession of 70% of market share.
Mr Potato Head, Monopoly, Easy-Bake, Trivial Pursuit, Scrabble, or even Clue, are games made in Hasbro. In 1964 with GI JOE, Hasbro create the action figure category. This is a 3 billions company and they sell hundreds of games and toys. These products are sold in more hundred countries.
In this case, we can hear Brian Goldner, the President of US Toys Group Hasbro, and Al Verrechia, the Hasbro's CEO, to talk about the Hasbro's strategy. Hasbro is constantly in search of innovation and develops an acquisitions strategy. All products are regularly refreshed and the company focuses its marketing plan on an improvement of supply chain and on the choice of key retailers.
