Abstract
We are going to present our new company and the product we are expecting to develop is the 'Full Cooked Breakfast'. This product belongs to our company that we have just created, 'Top-Wave'. We are three young people specializing in marketing engineering, food sciences and trade. We thought the idea of the 'Full Cooked Breakfast' together. All of us studied on the US territory and we do know the American habits. We are convinced that this innovation will match the trendy American way of life, that is to say, simplicity, elegance and functionality. To begin with, part one gives a quick presentation of the three partners and the company. Then, you will have an outline of their background and their professional experiences. In this part, you're going to discover the machine and its design: first you will find the drawing and then, you will find a detailed description of it's several functions. You will keep going on to discover the product by finding out the product line, and the manufacturers we contacted and with whom the product could be made. To sum up with part one, you will find a presentation of our finances and a clear balance sheet. After the machine description in part one, you will discover our marketing strategy in part two. We elaborated this strategy with accuracy, all of us believe that a good marketing study is a good way to attain success.
