Ethics, sustainable development and corporate social responsibility: Ben & Jerry's case study
Case study - 5 pages - Brand management
Ben & Jerry's have evolved on a growing market. This is why the influence of customers and competitors is significant. Nevertheless, these threats have do not have a huge impact on the company, because the growth enables each competitor to find its own position. Even if prices are falling in...
Procter and Gamble
Case study - 8 pages - Brand management
Procter & Gamble was founded in the United States in 1837. The company prospered during the 19th century and is now the world's biggest manufacturer of packaged consumer goods and a global leader in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty...
Nivea - Marketing strategy
Case study - 13 pages - Brand management
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...
Testing if the magic ingredient works from Corporate News: Activia
Case study - 12 pages - Brand management
In this document, we analyze the group Danone, and especially about Activia, which is one of the famous brands of the company. We outline the time line of Danone Company and then explain the concept of Activia products. We also see any possible effects of the yogurts of Activia. As part of this...
Heineken and the beer market
Case study - 15 pages - Brand management
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
The 2tast'ice - Shooter's Company LTD
Case study - 21 pages - Brand management
We are a dynamic and friendly team of six young graduated students, and we decided to set up a business of '2 tast ice', a revolutionary tool to drink beer in bars. We have already done lots of research concerning this market. So we decided to implant our company in England because...
SWOT analysis: Macdonald's case
Case study - 25 pages - Brand management
This PowerPoint presentation evokes an internal and external analysis of McDonald's strategy. Extract : "Despite McDonald's leading position in the fast food market, the company currently has to face 2 major problems that make it unable to develop consumer preference: Firstly a growing...
Diagnostic marketing de Nespresso
Case study - 5 pages - Brand management
Nespresso is the brand name of NESTLE Nespresso SA, an operating unit of the Nestle Group. The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee at home. "The Louis Vuitton of Coffee? is positioned as a luxury brand. Nestlé has...
The full cooked breakfast : As simple as a wish? (Presentation of a finalized project by three motivated partners
Case study - 18 pages - Brand management
We are going to present our new company and the product we are expecting to develop is the 'Full Cooked Breakfast'. This product belongs to our company that we have just created, 'Top-Wave'. We are three young people specializing in marketing engineering, food sciences and trade....
Analysis of Royal Unibrew on the Danish Beer Market
Case study - 27 pages - Brand management
In the latter years the volume sales of the Danish brewery industry is declining, in the following pages you will find out the reasons why. The aim of this project is to reveal the opportunities and threats that Royal Unibrew A/S could face. Royal Unibrew A/S is the second largest brewery group...
Launching a new product : the "KeepWarm Microwave"
Case study - 25 pages - Brand management
The Company has the intention to set up a microwave manufacturing company and to achieve a turnover of five million pounds in the third year of running. The name of this company that will provide the customers a brand new innovation is BEAM. It was decided to have as a slogan of the company:...
Organic cosmetics market in Europe
Market study - 114 pages - Brand management
The European market for natural cosmetics is a dynamic market. The organic cosmetics segment is no more a niche market in Europe and has gained marketshare in the classical cosmetics segments. It has grown at double digit speed (30-40% for France, the fastest growing market). As a consequence,...
Sephora Men
Market study - 12 pages - Brand management
In the current scenario, worklife has become stressful. Indeed, the business is getting competitive and difficult to deal with, owing to globalization and multi cultural approahces along with the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and...
Dove company and brand overview
Case study - 13 pages - Brand management
Unilever has been operating in UK for more than a century. With annual UK sales of nearly £2.5 billion, the company is one of the world's leading suppliers of fast moving consumer goods which includes food products, home and personal product categories. In 2004, the company spent $1250...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Brand management
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks...
Etude de marché en anglais sur le brasage en France
Market study - 30 pages - Brand management
Etude de marché en anglais et sous forme de PowerPoint sur le marché de la brasure en France. Celle-ci permet de voir les principaux concurrents et secteurs potentiels présent en France.
Dr. Oetker - Sucess story of a brand
Case study - 28 pages - Brand management
Pharmacist Dr. August Oetker invented the "Backin?, a baking powder. Its advantage was that it was durable and tasteless. That is why it is easy to handle for private households. The number of homemade bakery products increased due to this invention. In 1900, it was exported for the first time....
Case study: William Saurin
Case study - 3 pages - Brand management
The ready-made and canned dishes market is a competitive market, worth a substantial ? 534 million. William Saurin, who is the main actor in this market, proposed a new merchandise as a recommendation, in order to improve the clarity and simplicity for the customer. In this assignment, we will...
Brand Management Project: Fast Bio
Case study - 29 pages - Brand management
Despite the increasing rate of unemployment, companies going bankrupt and the lack of trust in the bank and credit companies, the food budget is growing. In the 1980s, French consumers had 12.2 % of their meals outside their homes compared to 19% in 2008. With the 35 hours a week of work, the...
Ambrosia pty ltd : how will we run our business? Investor presentation
Case study - 37 pages - Brand management
We consider our project of a quality fast food restaurant, responding to everyone and most of all, every Melbourne sider's needs, we really hope that our customers will be satisfied and will enjoy our meals. Business name is Ambrosia Pty Ltd. We chose this name to emphasize the fact that the...
Green Ox case: Strategic marketing for a drink dedicated to sports - published: 12/05/2009
Case study - 4 pages - Brand management
Palmer Jackson Inc (Cincinnati Ohio) has developed a new line of sports beverages which have the added benefit of antioxidants. They have developed several elements of their brand strategy with your agency Accuity Brands which is a branding consultancy, where you are a marketing strategy...
Marketing plan of Spash & Co
Case study - 24 pages - Brand management
Our company was invented in 1986 by Samuel Jackson, a commercial in the field of the paper mill. It is a commercial company, specialized in school stationeries for children imported by China. Due to a down-turn in our sales, we decided to launch a new fancy product, owing to an innovative and...
The "Orsol" case
Case study - 54 pages - Brand management
This study aims at confirming the timeless of the strategic choice of wooden swimming pools and being able to offer a range of products adapted to the market. The problem revolves around the following queston: Is it relevant for SUD Piscine to enter the market of above-ground swimming pool and...
The Irish surfer's journal : a feasibility study
Market study - 8 pages - Brand management
The term culture refers to "the meanings that people learn from and share with each other" (MacPherson, Curtis & Loy 1989 p249). Basically, surf culture can be described as the people, language, fashion and sporting life. For the last few years the surfers population is growing all around...
Chocolate Bar Industry
Market study - 35 pages - Brand management
This report focuses on the chocolate bar industry. Products are tangible and their core element is the chocolate itself, the formal element is the brand and the augmented product could be the guarantee of complying with health and safety regulations. Dominant companies in the chocolate...
Integrated marketing communication strategy: Andros "fruits pressés" case (2007)
Case study - 14 pages - Brand management
The Andros Company is a French society specialized in the process of transformation of fruits and fresh milk products. Andros owned several brands, such as Bonne Maman, and Mamie Nova. Andros is also present on the confectionary market through its brand "Pierrot Gourmand". Fruit juices represent...
Orsol swimming pools
Case study - 10 pages - Brand management
The market for swimming pools in France has been constantly increasing over the past 15 years and his size has doubled between 1999 and 2009. The number on swimming pool installations went from 607 200 to 1 056 000 between 1997 and 2003. The company Sud Piscines has been in the swimming pool...
Research Methods for Managers - publié le 24/03/2009
Case study - 8 pages - Brand management
The product that I have chosen for this assignment is an innovative product, which is sold only in foreign countries. It is a product that cannot be found elsewhere. The product uses the principle of alcohol that is sold in the shape of a tube. I have chosen this subject because it is a new...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Dissertation - 43 pages - Brand management
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Presentation of a new product: the S-Dorlok
Market study - 8 pages - Brand management
BIOMETRICS means life and measure: It's the verification and the identification of a human being with its unique and specified feature who can't be falsify. It's only who you are. For example we have, finger prints, iris recognition, face recognition and DNA (...)
