Abstract
In this document, we analyze the group Danone, and especially about Activia, which is one of the famous brands of the company. We outline the time line of Danone Company and then explain the concept of Activia products. We also see any possible effects of the yogurts of Activia. As part of this analysis, we focus on the article "Testing if the magic ingredient works", which describes the results and the limits of health food. There are many ingredients that claim to be magical that are widely available in supermarkets. These magic ingredients promise the consumers some good effects for health. We analyze if Activia's yogurt do possess the good effects, or if it is just a marketing strategy to attract more consumers.
