Abstract
The term culture refers to "the meanings that people learn from and share with each other" (MacPherson, Curtis & Loy 1989 p249). Basically, surf culture can be described as the people, language, fashion and sporting life. For the last few years the surfers population is growing all around Ireland; there are about 5000 surfers in the country (figures from the Irish Surfing Association / www.isasurf.ie). For instance; the number of schools and surf shops all along the 3500 miles coastline shows that there is an important development in this area. In 2004, a water sport magazine called "Fins", covered different subjects concerning Surfing, Windsurfing and Kite surfing. Surf culture is growing all around the Irish coast; the surfing business is relatively recent and is on the rise.
