Abstract
Louis Vuitton founded his company in 1854 after 20 years doing an apprenticeship in Paris and designing travel trunks. He was soon recognized for his talent by the stars and celebrities from his time. He and his brand became successful thanks to his modern luggage which were really convenient to travel. The quality of the fabric and its convenience made Louis Vuitton the symbol of the new art of traveling.
Louis Vuitton soon noticed that the rise of the modern transport were an opportunity for him. Therefore the development of his brand followed the rise of the train. Also, his luggage was quickly copied but that pushed him to innovate even more. His fabric Monogram designed in 1888 and still used today is one of the inventions which change the way people travel.
Because of its success and therefore the increasing demand of the customers, Louis Vuitton started opening shops worldwide. Indeed a store in 1885 a store opened in London then in Australia (1894) and finally in Asia (1898). This expansion made the brand famous all over the world.
