Abstract
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate, etc) and non-alcoholic beverages, sales of roasted coffee,however, fell 1.1% in volume.
The circumstances of consumption remain traditionally, breakfast (79%) and after lunch (48%). Consumption patterns remain the majority filter coffee for the morning breakfast (± 50% of the moment of coffee consumption in France) and especially espresso for the rest of the day with, thanks to the pod, a high penetration of consumer form of espresso at home and work places. With a fleet of over one million machine, France has one of the most domestic espresso machines equipped with Germany.
