Abstract
The enterprise Cleankitch has decided to launch the new product it has created on the market. The product is an electrical dish-wash brush. It has the innovative feature of combining an electrical system that makes the head of the brush rotate, with a system to release the dishwashing product. No one on the market sells the same product, but two competing products have been found. They are both produced by the same multinational company, Procter and Gamble. These two electrical brushes have rotary heads too, but they do not have a tank for the liquid. Since there are only two direct competitors and because the market is not very well known, Cleankitch has the opportunity to position its new product. Strategies on price, promotion and place have been chosen in order to enter the market. Moreover, the awareness about the product needs to be raised to reach the target chosen.
