Air France : rapport de marketing et de communication (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Business case study: Panera Bread
Case study - 5 pages - Services marketing
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...
Budget airlines marketing report
Case study - 20 pages - Services marketing
This report is aimed at researching into the budget airline industry, in the hope to find a gap in the current market, which we can implement. This is a difficult task, as there is a huge amount of competition already in the market and everything imaginable has been tried by one company or...
JC Decaux in an operation and system analysis context
Case study - 15 pages - Services marketing
JC Decaux elaborates for every new exercise, new strategic objectives. For that, the Group takes care of its guideline. We notice that the strategic policy of JC Decaux turns along 3 main axes, which underline the flexibility of the polar diagram: 1. The development by internal and external...
Le concept d'e-GRC : s'agit-il d'une activité différente à la GRC ? Dans quelle mesure peut-il permettre à une organisation de garder ses clients et d'en augmenter le nombre ?
Case study - 6 pages - Services marketing
Since the origins of the concept, marketing has always been concerned with customer requirements. But there was little emphasis on customer contact and service because the industrial revolution allowed a mass production at low costs. The attention was on the production and the market share. This...
ADMR: l'association du service à domicile
Case study - 7 pages - Services marketing
ADMR intervenes in four main fields: • Assistance in daily life: After an accident, or because of a handicap or age, some people need help: housework, shopping, domicile care, meal portage, small childhood reception, temporary lodging. • Socio-educational action: To help families in...
Alstom's TGV
Case study - 14 pages - Services marketing
Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is quite large and has many products based on...
BikeMe, development of a new environmental-friendly public transportation facility
Case study - 16 pages - Services marketing
The mission of BikeMe is to establish a healthy, environmental friendly alternative to the existing public transportation system in central London, United Kingdom. The company is formed by five business students from the European Business School and is not officially registered since it is still...
Easyjet competitive advantage
Case study - 9 pages - Services marketing
The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...
Gfk Group. Market research
Case study - 14 pages - Services marketing
The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more than 70 countries and a current total of...
Marketing case: Palm
Case study - 7 pages - Services marketing
To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they are innovators, which involves...
Green marketing issues about Total - published: 27/11/2006
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Tiffany vs. Bvlgari (2005)
Case study - 44 pages - Services marketing
Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany, Cartier, under parent company Richemont, Bvlgari...
Sergio Rossi : challenges in the emerging market - publié le 28/09/2006
Case study - 51 pages - Services marketing
The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's quality...
Harvey Nichols in Hong Kong
Case study - 42 pages - Services marketing
Our Mission : “To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment.” Our Strategy : Complementary product selection to...
Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and...
Giorgio Armani - publié le 28/09/2006
Case study - 36 pages - Services marketing
"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion house Nino Cerruti. In 1974, with assistance of his...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage - publié le 28/07/2006
Case study - 24 pages - Services marketing
When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...
Paris 2012 - published: 12/07/2006
Case study - 10 pages - Services marketing
Marketing is often referred to as a set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill individual needs but also organizational objectives. Paris, as a...
Paris 2012
Case study - 10 pages - Services marketing
Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour - published: 13/06/2006
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
Industry Analysis: The Lincoln Electric case - published: 02/06/2006
Case study - 10 pages - Services marketing
The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and engineered while James managed operations....
Strategy Marketing EDF
Case study - 30 pages - Services marketing
EDF is international on the electricity market. The company decided to have a new visual identity a few months ago; that it will try to define the current brand knowledge and try to understand how the company could change it in order to prevent the privatization planned for 2007. They will...
Brand management
Case study - 21 pages - Services marketing
In these modern times, we can notice that many managers prefer sales or operations instead of brand management. Indeed, this task is less useful in a basic commercialisation process. But they are wrong and we will prove the efficiency of brand management, which is the creator of more value....
Direct Marketing and McDonald's use of Direct-Mailing - published: 21/01/2006
Case study - 9 pages - Services marketing
Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....
