Abstract
This report is aimed at researching into the budget airline industry, in the hope to find a gap in the current market, which we can implement. This is a difficult task, as there is a huge amount of competition already in the market and everything imaginable has been tried by one company or another in an attempt to break into this market, most of them have failed and gone into liquidation because they have been unable to compete with the major competitors like Easyjet. We need to discover some type of niche product or service that can therefore give the company some competitive edge to gain sales and hopefully market share.
