Political marketing in Nicolas Sarkozy's campaign
Case study - 27 pages - Services marketing
To what extent Nicolas Sarkozy's communication strategy is based on marketing tools which can be compared to corporate marketing tools? What are these tools and how do they manage to change the electors' opinion? How to sell this candidate to the younger generation? These are some...
Overview of the consulting market in Shanghai
Market study - 51 pages - Services marketing
Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...
The current brand situation: EDF
Case study - 19 pages - Services marketing
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Internship Report - Publicis Frankfurt GmbH (2006)
Internship report - 43 pages - Services marketing
I undertook and completed my 1st year internship assignment within the highly reputed international German advertising agency Publicis Frankfurt GmbH from 1st September 2005 to 31st July 2006. Publicis Frankfurt is ranked among Germany's top 4 advertising agencies. Publicis Frankfurt has a...
"Vélocation": self-service bicycle system for Nantes (2007)
Market study - 27 pages - Services marketing
Product Vélocation: This project aims to take advantage of a healthy, convenient and fun alternative to other forms of private or public transportation. By using the latest advances in technology to spur anti-theft devices, we believe that we can create an affordable biking network that can be...
Business report : Veolia Environmental Services
Case study - 31 pages - Services marketing
As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...
Air France : rapport de marketing et de communication (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Business case study: Panera Bread
Case study - 5 pages - Services marketing
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...
The hospitality industry
Essay - 6 pages - Services marketing
In today's highly competitive business environment, budget orientated planning is insufficient for a large corporation to survive and prosper. Indeed, rapid-paced changes in trade, technology and investment patterns are elements that are impacting each business in one way or another. That is...
Budget airlines marketing report
Case study - 20 pages - Services marketing
This report is aimed at researching into the budget airline industry, in the hope to find a gap in the current market, which we can implement. This is a difficult task, as there is a huge amount of competition already in the market and everything imaginable has been tried by one company or...
The Top Principles of Communication
Essay - 3 pages - Services marketing
Corporations, organizations and even the individuals that make them up are in a culture where super-communication is of utmost importance. Cell phones, pagers, e-mail and instant messenger make communication more evolved then it was even ten years ago and while person-to-person communication has...
JC Decaux in an operation and system analysis context
Case study - 15 pages - Services marketing
JC Decaux elaborates for every new exercise, new strategic objectives. For that, the Group takes care of its guideline. We notice that the strategic policy of JC Decaux turns along 3 main axes, which underline the flexibility of the polar diagram: 1. The development by internal and external...
Le concept d'e-GRC : s'agit-il d'une activité différente à la GRC ? Dans quelle mesure peut-il permettre à une organisation de garder ses clients et d'en augmenter le nombre ?
Case study - 6 pages - Services marketing
Since the origins of the concept, marketing has always been concerned with customer requirements. But there was little emphasis on customer contact and service because the industrial revolution allowed a mass production at low costs. The attention was on the production and the market share. This...
ADMR: l'association du service à domicile
Case study - 7 pages - Services marketing
ADMR intervenes in four main fields: • Assistance in daily life: After an accident, or because of a handicap or age, some people need help: housework, shopping, domicile care, meal portage, small childhood reception, temporary lodging. • Socio-educational action: To help families in...
Communication Theory: Broken Down
Essay - 4 pages - Services marketing
Truth is the underlying layer to all human actions. Truth is the deciding factor of integrity (honesty) and it is what we yearn for and seek after like nothing else. Theory, on the other hand, is the outer layer of truth, sort of like the very beginnings of peeling back an onion. As time...
Field Project: Au Bon Pain
Market study - 3 pages - Services marketing
Au Bon Pain was established and opened its first café in 1978, in Boston's Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au Bon has been greatly...
Interpellation of Subjects in Advertising
Market study - 4 pages - Services marketing
In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or...
Example of A Cover Letter For A Sale Position
Resume - 1 pages - Services marketing
I am applying for a sales representative position listed on the [location of listing]. I believe that I have a lot to offer [Company Name]. In [Month, Year], I [will or have] graduate(d) from the [university] with a [type of degree], bolstered by years of work experience in management and...
Alstom's TGV
Case study - 14 pages - Services marketing
Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is quite large and has many products based on...
Product Placement: "Casino Royale"
Essay - 2 pages - Services marketing
In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier “Le Chiffre”. Bond movies are classically known for the significant amount of...
Is it ethical to market to children?
Essay - 2 pages - Services marketing
For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become “immune” to classical marketing strategies and advertisements....
BikeMe, development of a new environmental-friendly public transportation facility
Case study - 16 pages - Services marketing
The mission of BikeMe is to establish a healthy, environmental friendly alternative to the existing public transportation system in central London, United Kingdom. The company is formed by five business students from the European Business School and is not officially registered since it is still...
Comparing two advertisements: "Got milk?"
Dissertation - 4 pages - Services marketing
The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The background is simple,...
Radio frequency identification implementation in the supermarket industry
Essay - 6 pages - Services marketing
This paper discusses the implementation of Radio Frequency Identification (RFID) in the supermarket industry. RFID is based on the transmission of radio frequency waves by RFID tags to RFID readers. The RFID tags are attached to products or pallets and can be embedded with a wide variety of...
Easyjet competitive advantage
Case study - 9 pages - Services marketing
The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...
How to use rumours as a marketing tool? - publié le 12/01/2007
Thesis - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Gfk Group. Market research
Case study - 14 pages - Services marketing
The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more than 70 countries and a current total of...
Marketing case: Palm
Case study - 7 pages - Services marketing
To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they are innovators, which involves...
Green marketing issues about Total - published: 27/11/2006
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Effective Advertising - published: 03/11/2006
Essay - 12 pages - Services marketing
Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness (PICTON, David & BRODERICK, Amanda 2005,...
