Analysis and evaluation of Google and its failure
Essay - 3 pages - ICT marketing
Google is known for its true galaxy of products and services and, of course, its search engine. The firm has managed to emerge from the game by offering us many new innovative tools that have developed new uses. However, there have also been many bullies and it is on the biggest failures that we...
How to take advantage of the new possibilities offered by the web 2.0 in the area of promotion and communication?
Essay - 2 pages - ICT marketing
A new dimension that needs to be considered in advertising is the possibilities offered by online advertising, especially the development of the social media and networking sites that allow new possibilities for promotion and advertising. Actually, social media sites (YouTube by instance) and...
Digital Marketing
Essay - 10 pages - ICT marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...
Expedia - The use of the Internet in the tourism industry
Essay - 4 pages - ICT marketing
In this dynamic society, we are constantly surprised at how technology can change our lives. Today, millions of people are using the Internet to order a product or service, search information, and communicate. E-commerce has revolutionized the way we buy products and services. Moreover, travel is...
The Universal Mobile Telecommunications System (UMTS)
Essay - 15 pages - ICT marketing
UMTS (Universal Mobile Telecommunications Service) is a third-generation (3G) broadband, packet-based transmission of text, digitized voice, video, and multimedia at data rating up to 2 megabits per second (Mbps). UMTS offers a consistent set of services to mobile computer and phone users, no...
The thermal heat pump
Essay - 16 pages - ICT marketing
Le Comptoir Parisien du Chauffage (CPC) is a company which has been established on the French market for over 30 years. It is a company creating and selling aero thermal heat pumps in Paris and its region by itself, and in France trough partnerships. Backed by its experience and expertise, CPC...
Wi-Fi and Direct Marketing - published: 18/12/2009
Essay - 5 pages - ICT marketing
Technology is everywhere; we are surrounded by it. The strength is that everyone is concerned with it, at a personal or professional level. Wi-Fi is the last update of invention, and it is poised to change our perception of the internet. Wi-Fi, with its ability to connect users to the internet...
Cloud computing - publié le 03/12/2009
Essay - 10 pages - ICT marketing
Undeniably, the technology over the Internet is evolving constantly since its creation. Actually, a new trend of using the Internet with business is showing up named Cloud Computing. This web technology offers new opportunities for companies or individuals to cut costs through the delivery of...
3G, 3.5G, 3.75G, 4G and beyond ? defining mobile phone services and their business/marketing applications
Essay - 4 pages - ICT marketing
With rapid technological advances in communication technology, the cost ownership of mobile telephony devices has drastically come down and the service operators use economies of scale to provide economical plans to millions of subscribers. Mobile services have moved way beyond big handsets with...
The telecommunication industry
Essay - 13 pages - ICT marketing
Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...
What drives people to contribute online?
Essay - 20 pages - ICT marketing
The question of “why do people contribute online” is a particularly relevant topic in this new era of internet, called “web 2.0”. First of all, this phenomenon in interesting per se insofar as such a will to give, and to work without asking any compensation is somehow amazing....
Marketing information systems
Essay - 2 pages - ICT marketing
Paul Hogben (2000), defined the origin of Marketing Information Systems as 'underlying the marketing of products to the promotion of professional services'. To this day, the concept of 'systems thinking' has been developing, collecting, storing, analysing and disseminating input...
E-Business assignment
Essay - 10 pages - ICT marketing
We are living in a world where globalization is more and more used to manage it. Firms like Mittal Steel, which is the world's largest and most global steel company are present all over the world. This strategy allows realizing scale economies and on the whole, reducing all the costs but...
The importance of Branding on the web
Essay - 7 pages - ICT marketing
We are in an era of time in which marketing plays a very significant role in the life of a company. Marketing has many elements, all of which are important; this report shall concentrate particularly on branding. The advancement in technology has opened the doors to many academics and researchers...
Consumer Internet Fraud
Essay - 3 pages - ICT marketing
Fraud and deceptions have existed in every society since time immemorial. These characteristics are an inherent motivation among some people to take advantage of others in economic transactions. There are instances of fraud and deception published in classified advertisements in newspaper,...
