Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Tourism marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Marketing Plan - Introduction of the new Guinness Black Lager on the French Market
Case study - 20 pages - Tourism marketing
Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than our original...
Forcelink communication campaign (December 2010)
Case study - 8 pages - Tourism marketing
Forcelink is a company which proposes an innovative service to improve work efficiency. It is a mobile workforce management system that allows any organization to issue work electronically to their field staff and receive update from staff, via standard WAP (Wireless Application Protocol)...
Marketing strategy: Case Adidas
Case study - 33 pages - Tourism marketing
In a globalized environment, where the competition has never been so intense, sportswear firm Adidas aims to become the leader in the sports footwear market. In order to reach this goal, this group focuses on the marketing campaign, which reflects the company's culture and passion with respect...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Tourism marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
Direct & Electronic Marketing: Ryan air and Easy Jet
Case study - 5 pages - Tourism marketing
As the most part of students in the world, I like travel, discover the world, different culture, and different lifestyle, open our mind to the world. New IT emerged with our growth, we are an IT generation, and now it's really easy to find everything on the World Wide Web. As a part of students,...
Nespresso: Porter's 5 Forces Analysis for the coffee market
Case study - 4 pages - Tourism marketing
Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...
Case Analysis: Absolut Vodka - Managing Marketing Communications
Case study - 5 pages - Tourism marketing
Much of Absolut's success can be attributed to chief executive Roux's marketing astuteness as he defied conditional marketing research data and transformed the adversarial environment into an opportunity. Similarly, what was an odd shaped bottle became Absolut's distinctive appeal and...
Heineken marketing strategy and communication mix
Case study - 20 pages - Tourism marketing
In the Irish market, the beer industry is very important. Beer consumption is a way of life for the Irish people. Few international companies share the market. The most famous is Guinness. In order to stay strong in this competitive market and to maintain or gain market shares and also to reach...
DuPont: Case Study
Case study - 6 pages - Tourism marketing
Problem definition is the most important step in a marketing research project. It involves stating the general problem and identifying the specific components of the marketing research problem. And only when the marketing research problem has been clearly defined, the research can be designed and...
Lenovo Vs. Helwett Packard in the Chinese market
Case study - 22 pages - Tourism marketing
The Chinese PC market is, behind the US, the second largest market in the world. With its 1.3 billion inhabitants and an expected market growth of 19%, the Chinese PC market is probably one of the most interesting emerging markets. While the local companies were very strong in the past, they now...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Tourism marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we have all been...
Le Routard - The communication campaign for 2010
Case study - 37 pages - Tourism marketing
The name 'Le Routard' might sound very familiar for all French speaking travelers. This brand is basically known for producing a large line of travel guides, and they also have a collection of clothes, shoes and accessories. In our work we will develop all the tools we need to set up a...
Ecotourism, a tendency of sustainable tourism
Case study - 4 pages - Tourism marketing
The travel industry is the first industry on earth with 1.6 billion tourists as estimated in 2020. Tourism presents at the same time opportunities and threats for biodiversity conservation. That is why it is important to promote new forms of tourism and to apply new principles for the actors of...
Strategic Marketing - Case study report: Celebrity Cruise Inc. a taste of luxury - publié le 10/02/2010
Case study - 2 pages - Tourism marketing
Celebrity Cruises is a cruise line founded in 1988 by the Greek Chandris Group. In 1997, Celebrity Cruises Ltd. merged with Royal Caribbean International to become Royal Caribbean Cruises Ltd., which operates Celebrity, Royal Caribbean International, Azamara Cruises, Pullmantur Cruises and CDF...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Tourism marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
In company project, final report : Costa Croisières
Case study - 24 pages - Tourism marketing
Our report intends to provide COSTA CROISIERES with useful data regarding the Cruise Market in China on one hand and expatriates' needs and expectations in terms of a vacation on the other. The main purpose of this report is both to analyze deeply and try to come up with relevant...
The Southwest Airlines
Case study - 3 pages - Tourism marketing
The US airline industry, a mobility services market, has known on average a significant growth in the last three decades. The yield management, the increase of the customer purchasing power, deregulation of the airlines industry are some of the major facts that changed the sectors considerably....
Diamond Travel : market strategy and financial statement - published: 13/10/2009
Case study - 9 pages - Tourism marketing
Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high...
Strategic Intelligence Report - NSW, Australia
Case study - 14 pages - Tourism marketing
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...
Hilton Hotel Sydney
Case study - 7 pages - Tourism marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an...
Jetstar product development report - published: 04/09/2009
Case study - 7 pages - Tourism marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
An analysis of how could France be branded to sustainabily attract chinese tourists
Case study - 37 pages - Tourism marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
Hospitality service quality and purchase intention 2008-2009
Case study - 11 pages - Tourism marketing
The purpose of this research is to gain an in depth understanding of the relationship between the Hospitality service quality and the purchase decision. Our thesis has a quantitative approach, and was conducted with a broad review of literature. The research strategy chosen was the survey model....
Sydney Shark Cage Tour, Tourism and Hospitality Marketing
Case study - 17 pages - Tourism marketing
What is intriguing in Australia? The first thought that comes to one's mind would be the variety of flora and wildlife, and the urban sprawl i.e. the inappropriate mix of cosmopolitan cities and the vast wild and desert areas which float across the country. Apart from this, the other...
Strategic Marketing Plan "Club Mediterranee"
Case study - 11 pages - Tourism marketing
I have decided to open two new Winter Club Med villages, the Elbrouz resort and the Krasnya Poliana Extreme, in Russia. They will both be '5 tridents' standards, they will be part of my portfolio 'live the outstanding'. In 2008, Club Med created this new concept of '5...
FRAM marketing plan
Case study - 14 pages - Tourism marketing
The French Tour Operator market has some specific features. Indeed, 25% of the Germans travel with Tour Operator whereas the only 10% of French use tour operatiors. In spite of the difficulties that some operators are suffering, FRAM is still a successful company as they stand among the top 5...
Club Mediterranee
Case study - 6 pages - Tourism marketing
Club Méditerranée provides luxury holidays in many parts of the world, usually in ex-otic locations. It is viewed as company which started the all-inclusive resort concept. Club Méditerranée, commonly known as Club Med, is a French corporation of vaca-tion resorts which was created in 1950 by...
Launching of a youth hostel in Dubai
Case study - 13 pages - Tourism marketing
The name ?Dubai' suggests and creates feelings and emotions associated with dreams, luxury, immoderation, crazy projects and so on. The most famous icons of Dubai are the Burj-al-Arab which is a very notorious hotel, and another famous spot across the globe is the Palm Islands. The other...
Business tourism in France
Case study - 14 pages - Tourism marketing
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco,...
