Abstract
Working in a family business, named DESERTOURS™, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS™ is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco, Tunisia, Libya, Okavango, Namibia, Madagascar, Venezuela and the United States. Over the past ten years, DESERTOURS™ has diversified its range of skills and is now organizing sports events such as 4L TROPHY™, a 4L orientation race in the Moroccan desert, reserved for students, as well as the Roses des Sables Trophy™, a 4WD, quads and motorcycle woman-only race.
Interested to develop incentives in the French market, the main target of this study is to “provide us information to guide managerial decisions” (Cooper & Schindler 2006: 4). We will find “strategies and tactics to capture the highest return” in the business tourism segment (Cooper & Schindler 2006: 5). In this way, we will be focused on the specific market of business tourism: meetings, incentives, conferences, exhibitions, outdoor events, individual business travels.
This composition would be presented in nine parts: first of all, it is obvious to bear in mind the problem our research is required to solve and its objectives. Then, we offer a preliminary literature review, then a concise research design, a data collection strategy and a sampling design. Furthermore, we will analyze ethical issues in relation with our study and our limitations. Last, we will give a data analysis plan.
