Abstract
Teenagers today are a very integral part of almost every western society including France and represent a very big market. Owing to the increase in the number of adolescents, the need to understand them and their needs becomes quintessential. This essay goes on to define teenagers and what they really want. It talks about how firms can get in touch with these potential customers. The first part of the passage goes on to describe ?who teenagers really are'. It shows how heterogeneous they are along with the common aspects they share. The second part of the passage introduces the different firms that cater to the teenage section and goes on to describe the status of consumer, producer and future adult consumer. The third part analyzes strategies that brands can use to reach their new target. This includes traditional modes of marketing and communication such as Ads along with new strategies as Viral Marketing and Street Marketing.
