Can we explain consumer shopping habits by demographic and sociological characteristics? Example of a French city, Dijon
Case study - 68 pages - Clients and users behaviour
French people's purchasing power has always been a pre-occupation, and it remains as an important issue, in a context of fluctuations of euro currency and political reforms. French people's consumption behaviours have been strongly transformed by the structure of shopping areas, as well...
The impact of negative rumors on consumers' behaviors
Essay - 27 pages - Clients and users behaviour
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...
German consumer behaviour
Case study - 26 pages - Clients and users behaviour
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all...
Does Marketing threaten children's education at primary school?
Dissertation - 60 pages - Clients and users behaviour
This project aims to identify the ethical problem of marketing by aiming at children, and will focus on children in primary school. This area has interested people since the last decade and the likes of psychologists, doctors, marketers have always tried to understand the power of brands on...
Marketing to women
Case study - 7 pages - Clients and users behaviour
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
The global youth market (with a case study about Converse)
Case study - 8 pages - Clients and users behaviour
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Buyer interview
Case study - 6 pages - Clients and users behaviour
To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company, the general buying process, and the people who...
Targeting the Teenagers in Marketing
Market study - 15 pages - Clients and users behaviour
Teenagers today are a very integral part of almost every western society including France and represent a very big market. Owing to the increase in the number of adolescents, the need to understand them and their needs becomes quintessential. This essay goes on to define teenagers and what they...
Why Sunshine Coast residents value conventional medical treatment more than natural therapies
Case study - 4 pages - Clients and users behaviour
Great progresses have been made, during the last century in the treatment of diseases. Indeed cure is more effective and quick today. Conventional medicine, drugs and scientific research is used everywhere, but it still varies according to the country. At the same time, we see that natural...
How do Toy industries react about the problem of counterfeiting & product piracy?
Case study - 11 pages - Clients and users behaviour
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
Literature review: Customer relationship management (CRM)
Worksheets - 3 pages - Clients and users behaviour
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery channels'. (Ed...
GBI: what are the implications of an ageing population for Business?
Essay - 4 pages - Clients and users behaviour
At the beginning of the 21st century, governments, societies and the business activities of most developed countries will have to face the challenge that an ageing population presents. This trend is easily predictable thanks to a lot of demographic patterns, and must be seen as an opportunity for...
Consumer empowerment
Essay - 6 pages - Clients and users behaviour
With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven as the “authority of consumer” plays...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Case study - 5 pages - Clients and users behaviour
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
Study of Auchan: Understanding its consumers behaviour
Case study - 3 pages - Clients and users behaviour
Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its market...
Betwixt and be Tween: age ambiguity and the sexualization of the female consuming', Journal of Consumer Culture 4(2): 203-207, Cook, D. T. et Kaiser S. (2004)
Book review - 5 pages - Clients and users behaviour
The article entitled 'Betwixt and Be Tween' looks at the subject of Tween girls as a dream of marketers. Cook depicts the Tween girls as a commercially constructed market persona. A lot of questions are raised by the premise evoked above. Who are the Tweens? How children construct their...
Viral marketing: targeting at children
Essay - 5 pages - Clients and users behaviour
Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to present...
Consumer behavior : Dove vs Palmolive
Case study - 15 pages - Clients and users behaviour
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Direct Marketing and McDonald's use of Direct-Mailing
Case study - 9 pages - Clients and users behaviour
Direct mail can be considered as any unsolicited printed material sent directly through mail, or somehow delivered to the prospective customers or contributors. Things like catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered as direct mail....
