Abstract
Ethics appeared during the Antiquity with the Greek philosophers. Aristotle declared "all human activity aim at some good, and the good which is chosen for its own sake rather than as means to an end is the highest good". During the Age of Enlightenment, ethics was considered as an apology of the reason, because she allowed dominating the nature. Ethics is thus grounded on the appropriate values for each, which evolved over time until reach the business market and companies.
Since the Brundtland report (1987) then the conference of Rio (1992), companies are more confronted with the awareness of a society turned toward environmental and social considerations, the respect for the nature and the human rights with the responsibilities of each with regard to the future generations, and henceforth have to integrate them into their strategies, and by the same, in search of profits. This new "business model" is called "Corporate Social Responsibility".
