Abstract
The International Trade Centre (ITC) of the United Nations defines its role as enabling 'small business export success in developing countries by providing, with partners, sustainable and inclusive trade development solutions to the private sector, trade support institutions and policymakers'. The discourse is clearly trade and business oriented, but surprisingly, 'human development' is not mentioned. Nevertheless, their ultimate objective should still be the promotion of social and economic progress. The definition of the ITC's role by its management is quite vague. ITC has a business obsession: the need for quantifiable, tangible and growing results. But why?
