Abstract
Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global market. But this world expansion in a context of general globalisation requires a precise knowledge about the host country, above all on its culture and habits. An objective knowledge of a country's culture is an essential point to assure success for our company in culturally different countries. For Geert Hofstede, who is the international reference in matter of Cross Cultural Management, culture is "the collective programming of the mind that distinguishes the members of one group or category of people from another" (Hofstede, 2001, Page 9). The definition of Wikipedia confirms: Culture is "the way people live in accordance to beliefs, language, history, or the way they dress".
