Abstract
We are a British company specialized in luxurious umbrellas. Our turnover was of £845,000 in 2007. Nowadays we export our products in all of Western Europe; our biggest customers are France and Italy. Our firm is now a big company and it is carrying on to growth. We wish to extend our market and to conquer emerging markets and more precisely, for a beginning in Russia. We believe in the future of Russia, above all, for luxurious products because the luxury market is progressively developing in Moscow. The economic growth is not stopping to increase. The choice to export abroad is a strategic choice and in order to avoid mistakes, the export manager has to work on all the details of this new challenge. The main objective we have, is to work with a supplier of luxury shops of Moscow, thus our products will be in all luxurious places of Moscow. Hence it is important for us to be responsible for the majority of the process because in our firm policy our future supplier will have the role to introduce our product and hence participate in the brand development.
