Abstract
By sticking to the original concept and in tandem with the new emerging Chinese market - How to recreate Colette's lifestyle store in Shanghai is a question that needs to be analyzed.
First step is to start with the company analysis in order to underline its strengths and weaknesses and prepare to overcome problems that may emerge. Also at the same time, it is important to identify our competitive advantages.
In order to define the opportunities and threats for our project, we will study the market of fashion and design in China, particularly in Shanghai. We will also pay attention to the various factors affecting our concept and this will include regulations, laws, competitors, etc. This analysis will allow us to define the key factors to success.
Finally, we will combine the competitive advantages and the key factors of success of the market in order to create a plan of action that will describe the strategy and the marketing mix.
